bridgei2i

NOVEMBER 25, 2020

When it comes to using it in an enterprise, semantic search is used to identify the knowledge graphs and help find the data the employees are looking for. It streamlines data flow throughout the enterprise and brings flexibility to the system. Augmented Classification of Data. Automation and Data Governance.

Enterprise 52

Enterprise Data mining Consulting Risk Management 52

bridgei2i

MAY 11, 2020

Catalysing Digital CX using Data Science Capabilities in the Post COVID World. With employees and customers operating from home, every CX service organization across enterprises is seeing a visible shift in interaction patterns. The next few sections explore how analytics will drive performance improvement for enterprises.

Data Science 52

Data Science Interactive Enterprise Strategy 52

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. This is especially true now with COVID in play, and new ‘work from home’ and transportation guidelines in place. You can get a better sense of the role that big data plays in the changing direction of the market.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

Cloudera

JUNE 28, 2022

In a previous blog of this series, Turning Streams Into Data Products , we talked about the increased need for reducing the latency between data generation/ingestion and producing analytical results and insights from this data. containing data that may have to be used to enrich the streaming data.

Dashboards 81

Dashboards Machine Learning Statistics KPI 81

Ontotext

JANUARY 26, 2023

In today’s world, we increasingly interact with the environment around us through data. This might include a range of tasks such as searching weather conditions on an app, looking at the temperature at home, reviewing electricity usage on a dedicated web platform, all the way to managing and utilizing data in a professional system at work.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

Occam's Razor

SEPTEMBER 20, 2010

If you were really smart you would use campaign tagged vanity url so you can segment them!]. Segment them in your data, the delightful numbers you see in your KPI's will show you why. Most website tag and campaign tracking implementations are poor (to put it charitably). People driven by your offline campaigns.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Ontotext

NOVEMBER 22, 2020

You want elemental particles to have existed for billions of years, the sun and planets created, you want apple trees to be domesticated and the industrial revolution to have made home ovens possible. GraphQL has a number of advantages for developers, especially for data-centric applications. After all, you just want some pie.

Metadata 72

Metadata Cost-Benefit Unstructured Data Technology 72

Jet Global

MARCH 5, 2019

AI, colloquially, is used to refer to a number of computer-powered business decision drivers, including automation (not AI), data modeling (not AI), and reporting and analytics (also not AI). Facebook’s facial recognition photo tagging is an example of a vision system. But are those tools powered by artificial intelligence?

Business Intelligence 75

Business Intelligence OLAP Visualization Reporting 75

IBM Big Data Hub

APRIL 18, 2024

While AGI remains theoretical, organizations can take proactive steps to prepare for its arrival by building a robust data infrastructure and fostering a collaborative environment where humans and AI work together seamlessly. NLP techniques help them parse the nuances of human language, including grammar, syntax and context.

Cost-Benefit 95

Cost-Benefit Modeling Manufacturing Interactive 95

Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. Own data benchmarks. Industry analyst data benchmarks. Competitor data benchmarks. Vendor data benchmarks. Own data benchmarks. So how can you use your own data?

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 3: Tags should be inline. #

Analytics 93

Analytics Data Collection Reporting Marketing 93

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Notice nothing is categorized or tagged in the pictures above. Perhaps you now see why I’ve pivoted my career to Storytelling with data over the last couple of years. :).

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

AWS Big Data

APRIL 28, 2023

This is the second post of a three-part series detailing how Novo Nordisk , a large pharmaceutical enterprise, partnered with AWS Professional Services to build a scalable and secure data and analytics platform. The third post will show how end-users can consume data from their tool of choice, without compromising data governance.

Data Governance 67

Data Governance Management Data-driven Data Lake 67

AWS Big Data

OCTOBER 20, 2023

With MSK Connect, you can deploy fully managed connectors built for Kafka Connect that move data into or pull data from popular data stores like Amazon S3 and Amazon OpenSearch Service. You can have multiple internal applications such as databases, data warehouses, or other systems where DNS names are not publicly resolvable.

Data Processing 89

Data Processing Snapshot Data Warehouse Management 89

Cloudera

OCTOBER 18, 2022

Like all of our customers, Cloudera depends on the Cloudera Data Platform (CDP) to manage our day-to-day analytics and operational insights. Many aspects of our business live within this modern data architecture, providing all Clouderans the ability to ask, and answer, important questions for the business.

IT 85

IT Data Warehouse Dashboards Visualization 85

Occam's Razor

MAY 4, 2010

Recently on behalf of Market Motive, my start up that focuses on online marketing education , I had the opportunity to offer one scholarship for the latest round of Master Certification in Web Analytics. You went and got some kind of data. We only see our slice of data. I am afraid no one provided data. For ANY website.

Testing 112

Testing Advertising Marketing Measurement 112

erwin

APRIL 21, 2020

The easiest way to understand a data catalog is to look at how libraries catalog books and manuals in a hierarchical structure, making it easy for anyone to find exactly what they need. Similarly, a data catalog enables businesses to create a seamless way for employees to access and consume data and business assets in an organized manner.

Measurement 97

Measurement Sales Data Governance Metadata 97

erwin

APRIL 21, 2020

One of the biggest lessons we’re learning from the global COVID-19 pandemic is the importance of data, specifically using a data catalog to comply, collaborate and innovate to crisis-proof our businesses. So one of the biggest lessons we’re learning from COVID-19 is the need for data collection, management and governance.

Measurement 96

Measurement Sales Data Governance Metadata 96

AWS Big Data

MARCH 18, 2024

It always pays to know more about your customers, and AWS Data Exchange makes it straightforward to use publicly available census data to enrich your customer dataset. The United States Census Bureau conducts the US census every 10 years and gathers household survey data. Subscribe to census data on AWS Data Exchange.

Data Warehouse 83

Data Warehouse Visualization Snapshot Data-driven 83

Smart Data Collective

MAY 28, 2021

Big data technology is increasingly being used in e-commerce. billion on big data by 2025. There are a number of benefits of using big data in e-commerce. Data Analytics is Important for Understanding Customer Behavior in eCommerce. Use the data you already have (e.g., The preparation work.

Data Analytics 136

Data Analytics Analytics Big Data Measurement 136

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Senior Managers are biased towards themselves, but they bow to customer data and competitive opportunities.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

SEPTEMBER 24, 2012

From the data presented, there is no way to tell if the Facebook campaign worked or not. The long flight home helped me arrive at two conclusions: We (CxOs, Marketers, Analysts) don't really understand what is unique about Facebook. You've deployed five, six or 15 web analytics tools on your website/mobile app.

Advertising 165

Advertising ROI Metrics Marketing 165

Sisense

JULY 24, 2020

Analytics and data are changing every facet of our world. In The State of BI & Analytics , we expand on our original research, keeping you ahead of the curve on the world of analytics, data, and business intelligence. Using data to find solutions: The State of BI & Analytics.

Data-driven 96

Data-driven Cost-Benefit Interactive Marketing 96

DataRobot Blog

FEBRUARY 15, 2023

For true impact, AI projects should involve data scientists, plus line of business owners and IT teams. By 2025, according to Gartner, chief data officers (CDOs) who establish value stream-based collaboration will significantly outperform their peers in driving cross-functional collaboration and value creation.

Modeling 52

Modeling Machine Learning Cost-Benefit Metrics 52

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? What data should I look at first?)

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Ravaging data. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3. In-Page Analytics – Re-imagine Traveling Through Data. #5. I mean really use the tools.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. " low.

Modeling 161

Modeling Optimization Marketing Interactive 161

Ontotext

JUNE 24, 2020

This provides a unified interface for querying all of your data sources in context and allows clients to fetch data from any number of data sources simultaneously, without needing to know which data comes from which source. Web Annotation GraphQL Service. Find Annotations with Droid tags.

Modeling 64

Modeling Technology IT Management 64

Cloudera

APRIL 21, 2022

The Department of Defense (DoD) began implementing a platform originally tagged as the generic CHCS II (Composite Health Care System), a precursor to the military’s second-generation electronic health records (EHR) system, MHS Genesis. So how exactly is the EHR managing petabytes of data? million retirees, 1.3

Metadata 84

Metadata Informatics Insurance Data Processing 84

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. If you' have Web Analytics 2.0

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Smart Data Collective

MAY 27, 2021

With online data acquisition on the rise, we are treading into mostly uncharted waters. Industry-wide regulations in web scraping and other forms of automated data collection are practically non-existent and we probably shouldn’t expect any in the near future. Non-)Public data.

Data Strategy 132

Data Strategy Strategy Data Collection Big Data 132

Occam's Razor

JANUARY 8, 2008

That's regardless of source: weather they use the religious truth from a Competitive intelligence tool or from their website web analytics solution. For the latter it does not matter what data capture methodology you use on your site, WebLogs or JavaScript Tags. It knows how long the Visitor spent on the home page.

Metrics 121

Metrics Measurement Analytics Reporting 121

AWS Big Data

FEBRUARY 2, 2023

Since its launch in 2006, Amazon Simple Storage Service (Amazon S3) has experienced major growth, supporting multiple use cases such as hosting websites, creating data lakes, serving as object storage for consumer applications, storing logs, and archiving data. AWS Glue Data Catalog permissions are needed to create tables.

Reporting 88

Reporting Data Lake Management Optimization 88