bridgei2i

AUGUST 4, 2020

So today we have with us Jim Dickey, who has close to three decades of sales and marketing management experience. And one of the things he said back then, which I think is very apropos today, was he said, the thing that’s become more pronounced today, again, this is 2002, is that the markets continuing to question. Aruna: Got it.

Sales 52

Sales Enterprise B2B Digital Transformation 52

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). How about magazines? Magnificent.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

APRIL 30, 2018

The Marketing Industrial Empire is made up of number of components. And I'm only talking about the small portion of your existence that is your marketing and analytics. Can we test different spending levels in that market? Even on the platforms where interactivity is at its very core (Instagram, Facebook, YouTube, etc.),

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JUNE 1, 2010

Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. John Gustavson, President & CEO of the Canadian Marketing Association, invites a hand selected audience consisting of the crème de la crème of Canadian executives from a vast array of industries. Solutions. __.

Marketing 92

Marketing Measurement Advertising Metrics 92

datapine

OCTOBER 30, 2019

Your audience may be upper, middle or line management, other departments in the company, coworkers, the client, potential clients, the government or another company in the same market. If the report is more exploratory in nature, you may want to include more granular data and options to interact with the data.

Reporting 127

Reporting Visualization Dashboards KPI 127

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. MMM allows you to isolate incremental sales contributions coming from each of the marketing channels. What is MMM? Classical Modeling Considerations.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. These enhanced profiles can improve real-time customer engagement, sharpen marketing campaigns, and support use of analytics to predict customers’ future behavior. ” A New Approach.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Domino Data Lab

FEBRUARY 4, 2019

A series of debates in literature, editorials, lectures, magazine articles, film, etc., Interactive media plays a much larger role in our work than merely the presentations or blog posts. I don’t have a metric to estimate the time it takes to change company culture because that’s what we call a very small dataset. Or something.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. "So what if no one interacted with your Twitter feed, at least they saw it!" It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167