Occam's Razor

JUNE 25, 2012

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Implication on the Visits metric: You get the best case scenario of a Visit.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

bridgei2i

AUGUST 4, 2020

So there we have with us Jim Dickey, who has close to three decades of sales and marketing management experience. And one of the things he said back then, which I think is very apropos today, was he said, the thing that’s become more pronounced today, again, this is 2002, is that the markets continuing to question. Aruna: Got it.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. What's advertising/marketing/participation on YouTube? YouTube is magnificent. How cool is that!

Marketing 149

Marketing Analytics Advertising Measurement 149

bridgei2i

AUGUST 4, 2020

So today we have with us Jim Dickey, who has close to three decades of sales and marketing management experience. And one of the things he said back then, which I think is very apropos today, was he said, the thing that’s become more pronounced today, again, this is 2002, is that the markets continuing to question. Aruna: Got it.

Sales 52

Sales Enterprise B2B Digital Transformation 52

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). How about magazines? Magnificent.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Quantitative Metrics / Analyses.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

APRIL 30, 2018

The Marketing Industrial Empire is made up of number of components. And I'm only talking about the small portion of your existence that is your marketing and analytics. Can we test different spending levels in that market? Segmented by marketing activity, they are the end-all be-all justification for media spending.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 1, 2010

Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. John Gustavson, President & CEO of the Canadian Marketing Association, invites a hand selected audience consisting of the crème de la crème of Canadian executives from a vast array of industries. Solutions. __.

Marketing 92

Marketing Measurement Advertising Metrics 92

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. MMM allows you to isolate incremental sales contributions coming from each of the marketing channels. What is MMM? Classical Modeling Considerations.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 22, 2008

For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. How do I know that it was a tv ad that drove you to the site or a magazine article or a banner by the side of a road etc. Why should care about offline at all?

Analytics 122

Analytics Measurement Marketing Strategy 122

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Product/market fit is THE most important factor to get right. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

JANUARY 8, 2018

If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :). Join me on that journey. I re-focused.

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133

datapine

OCTOBER 30, 2019

Your audience may be upper, middle or line management, other departments in the company, coworkers, the client, potential clients, the government or another company in the same market. Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience.

Reporting 127

Reporting Visualization Dashboards KPI 127

Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. These enhanced profiles can improve real-time customer engagement, sharpen marketing campaigns, and support use of analytics to predict customers’ future behavior.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Domino Data Lab

FEBRUARY 4, 2019

A series of debates in literature, editorials, lectures, magazine articles, film, etc., I don’t have a metric to estimate the time it takes to change company culture because that’s what we call a very small dataset. This isn’t doom and gloom, it’s an eventuality and it probably leads to better market efficiencies.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

APRIL 23, 2012

Helps make marketing better. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. How is competitive intelligence data collected? .

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86