Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. 8) Revenue And Sales Interactive Management Overview. This is a really fun interactive sales graph, as it lets you see your revenue and sales according to different time periods that you select.

Sales 235

Sales Dashboards KPI Visualization 235

Sisense

JUNE 17, 2021

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. Tip: Measure the metrics that matter. These can help raise awareness, but if your goal extends beyond that, make sure you measure — and deliver on — the KPIs that matter.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Let me explain.

Advertising 117

Advertising Metrics Measurement Insurance 117

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. And yes, finally, there is the problem of measurement. How to measure (success)? We'll end with measurement (see tweet above), let's go figure out the first challenge first.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. If the report is more exploratory in nature, you may want to include more granular data and options to interact with the data. An example would be a report created for legal purposes.

Reporting 127

Reporting Visualization Dashboards KPI 127