Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

JULY 4, 2022

Virtual reality incorporates 360-degree images, real-time interactions, and other intriguing components. An article published in ED Tech Magazine last month discussed some of these developments. The metaverse also provides the kind of hands-on interaction that helps learners retain what they’ve learned. Microlearning.

Data-driven 127

Data-driven Big Data Interactive Recreation/Entertainment 127

Smart Data Collective

APRIL 1, 2021

Instead of making traditional promotion magazines, they can create eBook online to demonstrate their product portfolio. Big data has produced effective results for companies to devise the right pricing strategies and optimize profits. Increased customer loyalty means increased ROI on all the marketing investments a company makes.

Big Data 109

Big Data Marketing Data-driven ROI 109

Occam's Razor

NOVEMBER 2, 2015

. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). When you search for them, if you find them, you end up on sub-optimal landing pages. " How do you know? "It's

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Domino Data Lab

FEBRUARY 4, 2019

Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. A series of debates in literature, editorials, lectures, magazine articles, film, etc., Interactive media plays a much larger role in our work than merely the presentations or blog posts. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66