Interactive Marketing Marketing Analytics Metrics 
Smart Data Collective
JUNE 25, 2021
Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.
AWS Big Data
JUNE 27, 2023
iostudio is an award-winning marketing agency based in Nashville, TN. We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients. Our previous solution offered visualization of key metrics, but point-in-time snapshots produced only in PDF format.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smart Data Collective
OCTOBER 2, 2019
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. If your marketing initiatives are backed by data, they will have much higher success rates.
Sisense
JUNE 17, 2021
Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. After all, if you don’t know who you’re marketing to, what do you really know? Could data analytics have helped?
FineReport
MAY 18, 2024
Applications in Various Fields In Business , data visualization is used for sales analysis , market forecasting, and performance KPI tracking. Education benefits from data visualization by enhancing learning experiences through interactive visual aids.
Business Over Broadway
SEPTEMBER 27, 2018
Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Most customer data, however, are housed in separate data silos.
Occam's Razor
MAY 27, 2015
It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Magnificent. Data is important.
Expert insights. Personalized for you.
91 
Let's personalize your content