Smart Data Collective

AUGUST 23, 2023

One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. Big data technology has rapidly changed the state of modern marketing.

Big Data 82

Big Data ROI Marketing Advertising 82

Smart Data Collective

JANUARY 27, 2022

They have heard that big data can be useful, so they invest in it without much consideration for their ROI. In a sense, despite its tremendous value, big data has become a bit of a bubble for many companies. If you are trying to create a data-centric business, you are going to need to invest wisely. In the world of IT, change is constant.

Optimization 106

Optimization IT Big Data Cost-Benefit 106

CIO Business Intelligence

NOVEMBER 18, 2022

To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps). In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. Utilization and efficiency provide vital insights for understanding the business value of expenses incurred.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. Refactoring applications to take advantage of cloud-native services is vital to maximizing cloud ROI.

Cost-Benefit 122

Cost-Benefit Measurement Optimization Metrics 122

Anmut

MARCH 22, 2023

A data maturity model helps your company measure its data and business health. Often there is no enterprise data model, meaning more time is spent on data preparation than analysis, and reporting is predominantly manual: KPIs are siloed, and performance is difficult to measure. It’s like driving a car.

Measurement 52

Measurement Modeling Data Quality Data Governance 52

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. That being said, it seems like we’re in the midst of a data analysis crisis. Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

datapine

SEPTEMBER 29, 2022

5) How Do You Measure Data Quality? In this article, we will detail everything which is at stake when we talk about DQM: why it is essential, how to measure data quality, the pillars of good quality management, and some data quality control techniques. Table of Contents. 1) What Is Data Quality Management? 2) Why Do You Need DQM?

Data Quality 241

Data Quality Metrics Data-driven Management 241

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

OCTOBER 11, 2023

A Warehouse KPI is a measurement that helps warehousing managers to track the performance of their inventory management, order fulfillment, picking and packing, transportation, and overall operations. In time, this will help you increase customer satisfaction and skyrocket warehouse ROI. But how do you know which indicators to track?

Metrics 217

Metrics KPI Management Cost-Benefit 217

Smart Data Collective

NOVEMBER 5, 2023

Performance Measurement There are diverse ways to grasp customer attention in the online space. Measures such as pay-per-click advertisements, email marketing, content marketing, and collaborations with influencers are used to increase brand awareness.

Marketing 106

Marketing Analytics ROI Data-driven 106

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 115

Strategy Management Key Performance Indicator ROI 115

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). We can talk about Content AND Marketing AND Measurement. But, let's start with the core intent of my post. There were two key reasons I'd created See-Think-Do-Care. Thing One.

Measurement 158

Measurement Marketing Metrics Strategy 158

CIO Business Intelligence

MARCH 13, 2024

Even though generative AI is a relatively new technology, it’s now difficult to imagine a world without it, given the impact it’s making, and the business value it can create. for every $1 spent. EY is one example of a company widely deploying gen AI. And the impacts are already being felt in some industries.

IT 128

IT Consulting Testing Cost-Benefit 128

IBM Big Data Hub

JANUARY 15, 2024

The office sought a practical solution for process optimization and automation to address the aforementioned issues. While optimizing management mechanisms for cost reduction, efficiency enhancement, and risk mitigation. With goal of achieving cross-departmental and cross-system business process collaboration to reshape and optimize.

Digital Transformation 76

Digital Transformation Insurance Optimization ROI 76

CIO Business Intelligence

MAY 20, 2022

And in so many cases, it’s not pure ROI and cost savings but it’s removing hidden costs and shared costs of managing technical debt, like not having to do upgrades. All of that together is how we’re measuring the value of going to the cloud.”. Modernizing a utility’s data architecture. National Grid. It’s getting close.”.

IT 104

IT Digital Transformation Internet of Things Data Architecture 104

Smart Data Collective

JULY 11, 2022

Data analytics technology is very helpful for companies trying to optimize their social media marketing strategy. Many marketing automation tools like Hootsuite have sophisticated analytics tools to help marketers measures engagement with their social media content. You can easily lose money if your ad campaigns are not well optimized.

Data Analytics 133

Data Analytics Analytics Advertising Big Data 133

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Those Three Big Acronyms are still important for fine-tuning your IT operations, but success today is increasingly measured in business outcomes. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 124

ROI Cost-Benefit KPI Uncertainty 124

datapine

APRIL 12, 2023

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. Without further ado, let’s get started, first with the incremental sales definition. What Are Incremental Sales? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

CIO Business Intelligence

FEBRUARY 8, 2023

As a result, numerous essential concerns like data collecting and reporting, decision-making, and data optimization are being addressed. Measuring investment and determining ROI plays a big part in this and proving the ROI for customer experience is essential for organisations to continue investment and growth.

ROI 98

ROI Measurement Data Processing Strategy 98

CIO Business Intelligence

FEBRUARY 28, 2024

The technology allows for dynamic rerouting of traffic, prioritization of critical applications, and performance-based routing to optimize network efficiency. While SD-WAN may represent a higher initial investment compared to traditional routers, the long-term return on investment (ROI) is significant.

Cost-Benefit 98

Cost-Benefit Digital Transformation ROI Strategy 98

Smart Data Collective

JANUARY 11, 2023

You can use analytics to measure the engagement of your video content and optimize it accordingly. For this reason, you must ensure any content you publish is well optimized and search engine friendly. Companies can also use data analytics to measure content engagement and optimize it for better conversions and SEO.

Data-driven 100

Data-driven Marketing Advertising Big Data 100

Smart Data Collective

APRIL 5, 2021

To put it into a measurable perspective, the unit of measurement of data storage is not just limited to terabytes or petabytes but has moved beyond to zettabytes which is equivalent to one trillion gigabytes. What is Big Data? Web Traffic Analysis. Built-in Testing.

Big Data 108

Big Data IT Data-driven Sales 108

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? Under Velocity, the Mean Time to Deliver Data metric measures the time it takes to deliver data. The Data Change Request Ratio metric measures the rate of business demand for data. The Mean Time to Recovery metric measures how quickly defects can be resolved. Introduction.

Metrics 130

Metrics Data Analytics Analytics Measurement 130

CIO Business Intelligence

MAY 16, 2022

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. What is ITIL? The IT Infrastructure Library (ITIL) is an IT service management framework that outlines best practices for delivering IT services.

IT 105

IT Cost-Benefit ROI Risk 105

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. You can procure data from analytics tools to optimize your landing pages to maximize conversions.

Data Analytics 108

Data Analytics Analytics Data mining ROI 108

Smarten

MAY 5, 2023

Embedded BI Goes Beyond Technology ROI to Improve Clarity, Agility and Productivity! Enterprise Strategy Group reports that embedded analytics can provide 50% lower upfront development costs and 83% lower support costs, thereby improving return on investment (ROI). It isn’t possible to anticipate every need.

ROI 67

ROI Cost-Benefit Software Reporting 67

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 87

Marketing Technology Advertising ROI 87

datapine

JULY 26, 2022

Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. 3) Why Do You Need Small Business Dashboards. 4) Small Business Dashboard & KPIs Examples. Today, thanks to the rise of self-service BI tools, the analytical doors have been opened to a wider audience.

Dashboards 151

Dashboards KPI Metrics Sales 151

Smart Data Collective

JANUARY 15, 2023

Companies use data visualization for trend mapping, data contextualization and various forms of business optimization. They can identify the best places to focus their sales resources and measure the ROI accordingly. Overall, this functionality optimizes your territories and improves sales strategy. Better Analysis.

Sales 117

Sales Visualization Big Data Software 117

CIO Business Intelligence

AUGUST 7, 2023

There are best practices for optimizing cloud infrastructure spends so that expenses don’t get in the way of the greater value cloud computing offers. Cost savings, he suggests, is a “hard value” that’s easy to define and measure but not reliably provided by cloud computing. Or so some claimed, and so some believed.

Cost-Benefit 97

Cost-Benefit Measurement ROI Risk 97

CIO Business Intelligence

SEPTEMBER 11, 2023

When it comes to fostering digital literacy in the C-suite, Michael Seals literally wrote the book. At his company, anyway. In tandem with his job as chief digital officer and senior vice president of strategy at Hussman, Seals got a Ph.D. But today even companies that manufacture physical goods have to have a digital-savvy C-suite, Seals says.

Digital Transformation 135

Digital Transformation ROI Strategy Technology 135

Smart Data Collective

NOVEMBER 26, 2021

With it, you can measure your key performance indicators quickly and more objectively than traditional methods. Now more than ever, creating optimal consumer experiences is important to drive more business traffic and win more sales. Data analytics refers to the systematic computational analysis of statistics or data.

Marketing 112

Marketing Data Analytics Key Performance Indicator Analytics 112

datapine

JULY 6, 2022

2) How To Measure Productivity? For years, businesses have experimented and narrowed down the most effective measurements for productivity. Use our 14-day free trial and start measuring your productivity today! In shorter words, productivity is the effectiveness of output; metrics are methods of measurement.

Measurement 243

Measurement Metrics KPI Sales 243

CIO Business Intelligence

AUGUST 23, 2022

An optimized network planning experience along with scalability and sustainability built-in, and a simple monthly payment with no upfront capital expenditure. By: Amrita Shergill, Account Manager, NaaS and Ecosystem Sales at Aruba, a Hewlett Packard Enterprise Company. Transitioning to Business Value . IT Leadership

Cost-Benefit 105

Cost-Benefit Business Objectives ROI Risk 105

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

Smart Data Collective

DECEMBER 17, 2021

Therefore, to ensure the regular operation of production, sales and development, enterprises should take advanced and effective measures to back up and protect their data. We talked about the benefits of Zero Trust , but there are other data protection measures that you must take too. Unfortunately, this data is not invincible.

Cost-Benefit 104

Cost-Benefit Measurement Big Data ROI 104