Key Performance Indicator Marketing Analytics Measurement Publishing 
Occam's Razor
JANUARY 4, 2022
None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number."
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