Occam's Razor

MARCH 7, 2016

I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." Example: Free report: Do You Need Real Loyalty as a Publisher? ].

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

MARCH 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You can sign up here – all revenues are donated to charity.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here.

KPI 127

KPI Advertising Metrics Measurement 127