Occam's Razor

APRIL 30, 2018

The Marketing Industrial Empire is made up of number of components. And I'm only talking about the small portion of your existence that is your marketing and analytics. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Was that a great ad? Let me explain.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Quantitative Metrics / Analyses.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). How about magazines? Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. MMM allows you to isolate incremental sales contributions coming from each of the marketing channels. What cannot be measured? What is MMM?

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? 7 Rules for Digital Marketing Revolutionaries!

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 1, 2010

Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. John Gustavson, President & CEO of the Canadian Marketing Association, invites a hand selected audience consisting of the crème de la crème of Canadian executives from a vast array of industries. Solutions. __.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. The qualitative surveys measuring unhappiness went down even more than before. Metrics matter. You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 22, 2008

For one thing it is really hard to measure. Recently we had covered how to measure offline impact of online activities. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities. We tend to often overlook the pesky offline real world.

Analytics 122

Analytics Measurement Marketing Strategy 122

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. Your audience may be upper, middle or line management, other departments in the company, coworkers, the client, potential clients, the government or another company in the same market.

Reporting 127

Reporting Visualization Dashboards KPI 127

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Product/market fit is THE most important factor to get right. In today’s world, every company faces the potential to be disrupted.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

APRIL 23, 2012

Helps make marketing better. You know the drill: Measure. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI).

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). A series of debates in literature, editorials, lectures, magazine articles, film, etc., I don’t have a metric to estimate the time it takes to change company culture because that’s what we call a very small dataset. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. How is competitive intelligence data collected? .

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86