Occam's Razor

APRIL 30, 2018

The Marketing Industrial Empire is made up of number of components. And I'm only talking about the small portion of your existence that is your marketing and analytics. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Was that a great ad? Let me explain.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. The problem is Marketing and lack of imagination in using the web/digital channels. If you are a digital marketer then this absolutely is your problem. 7 Rules for Digital Marketing Revolutionaries! The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 1, 2010

Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. John Gustavson, President & CEO of the Canadian Marketing Association, invites a hand selected audience consisting of the crème de la crème of Canadian executives from a vast array of industries. Solutions. __.

Marketing 92

Marketing Measurement Advertising Metrics 92

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. Your audience may be upper, middle or line management, other departments in the company, coworkers, the client, potential clients, the government or another company in the same market.

Reporting 127

Reporting Visualization Dashboards KPI 127

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Product/market fit is THE most important factor to get right. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

datapine

DECEMBER 28, 2021

With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. Statistical studies can also assist in the marketing of goods or services, and in understanding each target market’s unique value drivers. degrees Fahrenheit.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Identify changes in your marketing mix/strategy. More on that below.).

Metrics 155

Metrics Reporting IT Advertising 155