CIO Business Intelligence

MARCH 9, 2023

CIO magazine identifies the top 10 most in-demand tech jobs and says that 86% of technology managers say it’s challenging to find skilled professionals. Selected properly, your outsourced provider will have a group of tried and tested experts with deep knowledge of the chosen tech stack and therefore can iterate and compose much faster.

IT 101

IT Testing ROI Software 101

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

JULY 4, 2022

An article published in ED Tech Magazine last month discussed some of these developments. It uses powerful analytics, confidence-based evaluations, and pre-learning tests to assist businesses in avoiding the pitfalls of generic learning. Organizations, on the other hand, can actively utilize resources to achieve optimal training ROI.

Data-driven 126

Data-driven Big Data Interactive Recreation/Entertainment 126

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. It incentivises sub optimal behavior in your employees/agencies. Takes three months. Not going to happen.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. Structure tests to validate these hypotheses. Stop wasting time with Social (or do more!).

Metrics 155

Metrics Reporting IT Advertising 155