Occam's Razor

MAY 5, 2016

Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. Both the non-intelligent advertiser and the non-intelligent publisher. Let now go and configure the Google Analytics front-end. And, now, whose fault is it?

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JANUARY 7, 2019

2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ? Keep control of creativity, give up control of the creative.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MAY 27, 2015

As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. There I said it. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. People tend to use the terms metrics and KPIs interchangeably. Bounce rate , a number I'm fond of, is a metric.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86