Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables. Thrilled is perhaps understating it, I am giddy like a schoolgirl.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Assaf Cohen, who runs Solitaire Bliss , a company that makes games for publishers, explains, “Follow up emails are incredibly important. Would you like to make your financial reporting more efficient? The sales profession is one of the areas most affected by data.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). An example I love.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

AUGUST 31, 2021

AdPushUp’s report showed that conversion rates range between 1 and 3 percent , but A/B split testing drives that rate up. To be more, Forbes reported that people pay 53% more attention to native compared to banner ads. Marketers don’t just research their audience – they research the competition also.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Occam's Razor

MARCH 7, 2016

I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Andrew White

JANUARY 11, 2021

Gartner also published the same piece of research for other roles, such as Application and Software Engineering. What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). Does this promote efficiency? That’s the idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Good reporting. The Global Gender Gap Report is a fabulous example how to solve this problem. The output is not the reporting, the output are the conclusions from the Analyst’s brain. publishes a ton of data. Simple exploration.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. This is normal.

Marketing 136

Marketing Analytics Machine Learning Strategy 136