Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106

Marketing Analytics ROI Data-driven 106

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). Put up or shut up time for your social media strategy.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

Marketing 102

Marketing Data Analytics Analytics IT 102

Smart Data Collective

JULY 11, 2022

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

Data Analytics 132

Data Analytics Analytics Advertising Big Data 132

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Here are two ways that marketers can use data to drive better marketing performance.

Marketing 132

Marketing Advertising Data-driven Strategy 132

Smart Data Collective

NOVEMBER 20, 2022

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face. Target Audience. Customer requirements.

Manufacturing 133

Manufacturing Marketing Data Analytics Analytics 133

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. billion in 2021 to $6.4 billon by 2026.

Data mining 107

Data mining Cost-Benefit Marketing Big Data 107

IBM Big Data Hub

MAY 16, 2023

Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 73

Marketing Management Optimization Cost-Benefit 73

Smart Data Collective

SEPTEMBER 29, 2022

billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing. Data-driven email marketing strategies have very high ROIs.

Data-driven 129

Data-driven Marketing Strategy ROI 129

AWS Big Data

JUNE 27, 2023

iostudio is an award-winning marketing agency based in Nashville, TN. Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. We build solutions that bring brands to life, making content and platforms work together.

Metrics 96

Metrics Dashboards Interactive Visualization 96

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. Data analytics is going to be very important for this stage.

Analytics 120

Analytics Marketing ROI Testing 120

Smart Data Collective

OCTOBER 31, 2021

Analytics technology is incredibly important in almost every facet of business. Virtually every industry has found some ways to utilize analytics technology, but some are relying on it more than others. The e-commerce sector is among those that has relied most heavily on analytics technology.

Analytics 109

Analytics Data mining Analytics Technologies Sales 109

CIO Business Intelligence

APRIL 19, 2022

Jobs in technology are plentiful, as evidenced by the nearly 388,000 postings in February, according to a report from CompTIA. Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. Kellen uses that to his advantage. Plugging the talent gap.

IT 98

IT Cost-Benefit Strategy Consulting 98

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. Instagram marketing is one of the areas that can be highly dependent on analytics technology.

Analytics 102

Analytics Marketing Sales Analytics Technologies 102

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. They must make sure that their marketing strategy is operating effectively.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. Then they will find ways to track prices with analytics and adapt their pricing strategy accordingly. As determinants of the pricing strategy, price points show their pros & cons and are often hard to properly assess.

Data Analytics 90

Data Analytics Analytics Big Data Sales 90

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

Data-driven 56

Data-driven Interactive Recreation/Entertainment Big Data 56

datapine

MAY 28, 2019

BI projects aren’t just for the big fishes in the sea anymore; the technology has developed rapidly, the software has become more accessible while business intelligence and analytics projects implemented in various industries regularly, no matter the shape and size, small businesses or large enterprises.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Smart Data Collective

FEBRUARY 15, 2022

Companies with well-thought out data strategies are likely to beat the odds. Let’s delve deeper and see how and why entrepreneurship on the internet is so challenging and what we can do through next-gen marketing by utilizing data analytics. Online outreach strategies are a lot more efficient when they are backed by usable data.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

Smart Data Collective

JANUARY 26, 2022

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Why it is essential to optimize websites with data analytics.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. There are many benefits to industries that implement AI; healthcare, finance, communications, retailers, and even art companies are making use of the technology.

Marketing 90

Marketing Advertising Big Data ROI 90

Alation

JUNE 6, 2022

Two customers at Snowflake Summit will share how Alation and Snowflake support innovation in their sector: Kayleigh Lavorini from Fifth Third Bank will present “ Building a Data Mesh: Fifth Third Bank’s Data Strategy Journey ”. Technology. Technology innovators are pushing the limits of data usage to improve products and experiences.

Data Governance 59

Data Governance Marketing Analytics Insurance Sales 59

Smart Data Collective

MAY 16, 2022

A growing number of companies are using data analytics technology to improve customer engagement. Proper consumer engagement strategies are vital factors that might determine how profitable your business becomes. The good news is that data analytics technology can drastically improve your customer engagement strategy.

Data-driven 136

Data-driven Strategy Big Data ROI 136

datapine

MAY 9, 2019

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

BizAcuity

MAY 24, 2022

Scalability: businesses are able to enable growth using cloud thanks to automation and operations improvement brought by emerging technologies. Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

Smart Data Collective

DECEMBER 2, 2021

However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing. More companies are using SMS to expand their reach and capture a larger share of the market. Marketing via text messaging can do both.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

datapine

DECEMBER 4, 2019

Without a doubt, it’s a big technological advancement, and one of the big statistics buzzwords, but the extent to which it is believed to be already applied is vastly exaggerated. The commercial use of predictive analytics is a relatively new thing. Augmented analytics was indeed previously referred to as “Smart Data Discovery”.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Mark Raskino

OCTOBER 10, 2018

Given what we have learned from the experience of others, should he lead the effort with culture change or technology change? So if we are forced to choose – which should go first, investing in the technology base or investing in the culture change? He knows they must embark on a digital transformation journey.

Digital Transformation 61

Digital Transformation IoT Risk Forecasting 61

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). This strategy by businesses lead to what I now call the Zuck Death Spiral. Shame on them.

Advertising 162

Advertising Marketing B2B ROI 162

Smart Data Collective

APRIL 2, 2021

There are a lot of data analytics tools like Google Trends and data mining tools that use market data from sites like IBIS to figure out which products are in most demand. However, you can use data analytics to optimize an ecommerce strategy, it is important to understand the principles in more detail. Source: Statista.

Big Data 79

Big Data Marketing Sales Data mining 79

FineReport

APRIL 3, 2024

Operating across three layers—Data, Application, and Presentation—FineBI integrates data preparation, visualization, sharing, and management to address complex technological challenges effectively. These metrics are instrumental in devising marketing campaigns and sales strategies aimed at enhancing customer engagement and satisfaction.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

bridgei2i

MARCH 10, 2020

My name is Aruna Babu, and I’m a transformation consultant who spent a good part of the last decade crafting strategy that marries business, technology, and user needs. Today, I’m going to be chatting with a thought leader who’s passionate about the intersections of marketing, analytics, and technology – Anand Ganesh.

Digital Transformation 52

Digital Transformation Enterprise Consulting Interactive 52

Andrew White

JANUARY 11, 2021

So the material is not designed for IT – but spans business and technology. The fill report is here: Leadership Vision for 2021: Data and Analytics. Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage?

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139