Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. My goal is to get you promoted, you are going to love it. billion MAUs.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

MARCH 29, 2021

Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it. Marketing Analytics: Today’s Vital Skill.

Marketing 124

Marketing Metrics Descriptive Analytics Predictive Analytics 124

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. If your marketing initiatives are backed by data, they will have much higher success rates.

Data-driven 90

Data-driven Marketing Testing Optimization 90

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

MAY 5, 2016

And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. Conversely if your strategy is to not change, not think about the value exchange carefully enough, not innovate, then blocking off access to content of an entire country will still fail. You can make money with content.

Metrics 103

Metrics Reporting Analytics Advertising 103

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. PPC marketing would be infeasible in 2021 without analytics.

Analytics 120

Analytics Marketing ROI Testing 120

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 102

Analytics Marketing Sales Metrics 102

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. Strategy 1: The Simplicity Obsession. Strategy 2: If Complex, Focus! Strategy 3: Venn Diagrams FTW! Strategy 5: What-if Analysis Models.

Visualization 124

Visualization Strategy Interactive Statistics 124

FineReport

APRIL 3, 2024

This chapter thoroughly explores BI dashboard tools, providing a comprehensive comparison of leading options in the market. Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Making complex data and analytics metrics understandable for non-analyst users.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As People are not lemmings you can shove down a path convenient to lazy Marketers.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

FineReport

MAY 18, 2024

Applications in Various Fields In Business , data visualization is used for sales analysis , market forecasting, and performance KPI tracking. For instance, in financial analysis, line plots are utilized to track stock prices over specific periods, enabling analysts to identify market trends efficiently.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 78

Marketing Data Analytics Analytics Interactive 78

Smart Data Collective

MARCH 21, 2019

Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing.

Marketing 78

Marketing Analytics ROI Metrics 78

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. Thanks. [ /sidebar ].

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here. Governance. Product Management.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Customer service analytics is a process that involves gathering and evaluating all data and metrics produced by a company’s or organization’s customer care department. This amounts to around 8% of the entire future big data market!

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117