Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Those insights need to be presented in a format that is easy to conceptualize. Visual marketing dashboards are prime examples of using big data effectively in marketing.

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Dashboards Metrics Marketing Key Performance Indicator 91

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.

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Data-driven Marketing Big Data Advertising 122

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). None focusses on digital marketing or analytics.

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Marketing Analytics Machine Learning Strategy 136

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Why it is essential to optimize websites with data analytics.

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Data Analytics Analytics Data-driven Marketing 124

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. Strategy 1: The Simplicity Obsession. Strategy 2: If Complex, Focus! Strategy 3: Venn Diagrams FTW! Strategy 5: What-if Analysis Models.

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Visualization Strategy Interactive Statistics 124

FineReport

MAY 18, 2024

Benefits of Data Visualization Enhanced Decision-Making : By presenting data visually, individuals can quickly grasp insights and make informed decisions. Applications in Various Fields In Business , data visualization is used for sales analysis , market forecasting, and performance KPI tracking.

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Visualization Interactive Cost-Benefit Dashboards 52

Smart Data Collective

MAY 3, 2022

“Without uncovering and acting on the opportunities big data presents, many companies are leaving millions of dollars of profit on the table. Then they will find ways to track prices with analytics and adapt their pricing strategy accordingly. How Can Data Analytics Help with Creating a Pricing Strategy?

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Data Analytics Analytics Big Data Sales 89

datapine

MAY 9, 2019

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Data access, analytics, and presentation.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

JANUARY 26, 2022

As a result, big law firms have implemented data analytics a top-of-mind priority for in-house attorneys. What is Legal Analytics? Legal analytics is the process of implementing data into your decision-making on topics affecting legal forms and attorneys, like legal strategy, a matter of forecasting, and resource management.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

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Data-driven Sales Marketing Key Performance Indicator 52

Alation

JUNE 6, 2022

Two customers at Snowflake Summit will share how Alation and Snowflake support innovation in their sector: Kayleigh Lavorini from Fifth Third Bank will present “ Building a Data Mesh: Fifth Third Bank’s Data Strategy Journey ”. Make sure to catch it Tuesday, June 14, at 3:30 p.m. Alation and Snowflake Are Better Together.

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Data Governance Marketing Analytics Insurance Sales 59

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Every part of the business is affected by technological advancements, from how we present and scout to how we complete transactions. Sales automation is a pot of gold for marketing and sales organizations aiming to increase productivity and profitability. Companies spent $2.8

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Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

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Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

This chapter thoroughly explores BI dashboard tools, providing a comprehensive comparison of leading options in the market. Operating across three layers—Data, Application, and Presentation—FineBI integrates data preparation, visualization, sharing, and management to address complex technological challenges effectively.

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Dashboards Visualization Metrics Interactive 52

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. In an IDC survey (also commissioned by Sisense), 61% of BI users said they were looking for ways to incorporate analytics into workflows.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As People are not lemmings you can shove down a path convenient to lazy Marketers.

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Experimentation Testing Optimization Marketing 101

datapine

MAY 28, 2019

From Fortune 100 companies to small business owners, BI tools and technology are becoming the standard to oversee historical, present, and future data of business operations. Top Tips To Create A Modern BI & Analytics Project. But what makes these projects successful and what to look out for? Create a solid BI project plan.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Jen Stirrup

SEPTEMBER 19, 2019

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases. Power BI and Marketing Data.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Some new techniques – machines, analytical strategies – might be accessible to the resident.

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Deep Learning Machine Learning Marketing Strategy 139

bridgei2i

JULY 21, 2020

I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. Listen Now BRIDGEi2i presents a podcast on the changing SCM landscape in the aftermath of COVID-19.

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Enterprise Digital Transformation Sales Forecasting 95