Occam's Razor

JANUARY 2, 2013

Prioritize using a mix of bounce and page value, analyze details using referring keywords and referring urls (drilldowns are already built into above custom report!). Do you understand how elements of your paid, owned, earned inbound marketing efforts drive each of these? Does your mobile marketing reflect that?].

Strategy 159

Strategy Analytics Reporting Metrics 159

datapine

JANUARY 18, 2023

Typically, these reports provide an overview of a particular industry, market, or sector with definitions, key trends, leading companies, and industry size, among others. A good example is a KPI scorecard. This reporting type refers to the direction in which a report travels.

Reporting 201

Reporting Metrics Dashboards Visualization 201

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Look at the referring keywords. Yet most Marketers/Analysts rarely focus on them. Checkout the detailed course description by clicking on the Curriculum tab.]. Go visit them.

Reporting 127

Reporting Analytics Metrics Advertising 127

CIO Business Intelligence

OCTOBER 19, 2023

If you use Xero for accounting, or K2 Cloud to build business processes, or Adobe Marketing Cloud, SAP HANA, Salesforce, MailChimp, Marketo, or Google Analytics, you can use Power BI to visualize the data you have in those services, perform calculations, create reports, and bring them together in a custom dashboard.

Slice and Dice 121

Slice and Dice Scorecard Metrics Visualization 121

Occam's Razor

JANUARY 30, 2012

For the top websites that refer traffic, I wanted to know quickly (without having to do the math) which source sends traffic that tends to see more than one page. For example I get twice the traffic for "digital marketing" from Bing than from Google. We can feel better about our marketing and engagement strategy.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

DECEMBER 6, 2010

Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. The SEM team, who actually spend all the paid search marketing budget day-to-day.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. I am big believer in evolution (hence my marketing and analytics ladders of awesomeness ). Now, you can! It is painful.

Analytics 109

Analytics Metrics Reporting Strategy 109

Peter James Thomas

AUGUST 12, 2018

It is entirely feasible that some market event occurs this year ( for example the entrance or exit of a competitor, or the launch of a new competitor product) which would render prior year figures a poor guide. This is why performance management is a very complex discipline, not just the implementation of dashboard or scorecard technology.

Metrics 49

Metrics Statistics Data Quality Measurement 49

Jet Global

SEPTEMBER 1, 2023

In this modern, turbulent market, predictive analytics has become a key feature for analytics software customers. Predictive analytics refers to the use of historical data, machine learning, and artificial intelligence to predict what will happen in the future.

Predictive Analytics 52

Predictive Analytics Risk Analytics Software 52