How to Create a Test Set to Approximate Business Metrics Offline

Analytics Vidhya

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Best 15+ Operational KPIs and Metrics for the Modern COO

Insight Software

An operational key performance indicator (KPI) or metric is a measure that a company uses to evaluate its performance. By monitoring operational metrics, a company is able to identify growth opportunities and build on its strengths. What is a COO KPI?


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Defining clear metrics to drive model adoption and value creation

Domino Data Lab

Leading Metrics Think of these as a good sign that the actions and activities you’re taking will lead to a positive outcome. This gives us real metrics with which to identify the performance of models. How to create clear, concise metrics to set clearer expectations.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. The point is, it's a critical metric for your business.

How to Package and Price Embedded Analytics

dashboard of real-time metrics inside their primary application is all they need. be able to capture in a proposed price, and it’s a good test. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.

Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy


Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms. These metrics are utilized by marketing teams to assess their efforts in all critical areas of social media-based performance, including engagement and advertising.

Take Complete Charge Of Customer Satisfaction Metrics – Customer Effort Score, NPS & Customer Satisfaction Score


Read here how these metrics can drive your customers’ satisfaction up! Customer satisfaction metrics evaluate how the products or services supplied by a company meet or surpass a customer’s expectations. For customer service industries, utilizing various customer satisfaction metrics like Customer Effort Score, Net Promoter Score, and Customer Satisfaction Score, with the help of the right KPI software will enable you to meet – or even exceed – your customers’ needs.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. The key metrics you’ll measure will typically come from your email service provider (so make sure you check they can provide these metrics before you sign up and fork over the cash!). Segmenting this metric is really powerful.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making. And again, a custom set of metrics. Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Top 35+ Finance KPIs and Metric Examples for 2020 Reporting

Insight Software

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. These three statements are data rich and full of financial metrics. The Fundamental Finance KPIs and Metrics – Cash Flow.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Experiment or Die. Five Reasons And Awesome Testing Ideas.

Occam's Razor

There is a tendency to think experimentation and testing is optional. Just don't fall for their bashing of all other vendors or their silly claims, false, of "superiority" in terms of running 19 billion combinations of tests or the bonus feature of helping you into your underwear each morning. For example I am quite fond of the fact that with Offermatica you can "trigger" tests based on behavior. I cannot recommend enough the wisdom of starting with a A/B test.

Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

immersion > Adv KPI analysis techniques > Segmentation (Oh I love this so) > Actionable reports > Surveys > Testing > Multi-Channel analytics > Competitive Intelligence > Dissertation > (If you pass the rigorous evaluation) > Certification. Which metrics are impacted? Google Analytics Visits Metric: Change. Marketing Tips Web Metrics google analytics multi touch attribution analysis multi-channel funnels website visits

Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

Occam's Razor

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. A very simple test can allow you to figure out if the metric you are dutifully reporting (or absolutely in love with) is gold or mud. It is called the Three Layers of So What test.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. They have to start with just four simple metrics to start rocking! Obsess about this metric. This metric delivers that insight.

What Is ‘Equity As Code,’ And How Can It Eliminate AI Bias?


Hopefully, with metrics in place, you can show measured improvements in productivity and quality that will win converts. Test Coverage and Inventory Reports show the degree of test coverage of the data analytics pipeline. Tests apply to code (analytics) and streaming data.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Structure tests to validate these hypotheses. In each case, frame it as a hypothesis, test it, make bigger changes. The metric being displayed is Visits.

The DataOps Vendor Landscape, 2021


Testing and Data Observability. It orchestrates complex pipelines, toolchains, and tests across teams, locations, and data centers. Prefect Technologies — Open-source data engineering platform that builds, tests, and runs data workflows. Testing and Data Observability.

What is the Paired Sample T Test and How is it Beneficial to Business Analysis?


This article discusses the Paired Sample T Test method of hypothesis testing and analysis. What is the Paired Sample T Test? The Paired Sample T Test is used to determine whether the mean of a dependent variable e.g., weight, anxiety level, salary, reaction time, etc., The number of data points for Paired Sample T Tests should be at least 30. Let’s conduct the Paired Sample T-Test on two variables.

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

Occam's Razor

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. Many of these don't pass the first sniff test and when if they do you are still left wondering: "What in God's name and all that is holy in this world am I supposed to action based on this metric?"

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. Answer these questions and consider multivariate testing to improve page performance. Your bounce rates will be high because of how that metric is computed, and in this scenario that is ok.

How Analytics by Design Tackles The Yin and Yang of Metrics and Data

Kirk Borne

The outcomes of programs and activities should meet business goals and objectives, and metrics are necessarily derived from those. The metrics therefore measure performance against desired outcomes. Similarly, some will say that they are metrics-driven. This same aphorism can be applied to our use of data and metrics. Metrics and Data to Deliver Value-Packed Products. Written by Dr. Kirk Borne.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metrics. Metric: A metric is a number. Technically a metric can be a Count (a total) or a Ratio (a division of one number by another). Examples of metrics that are a Count is Visits or Pageviews.

Designing A/B tests in a collaboration network

The Unofficial Google Data Science Blog

We present data from Google Cloud Platform (GCP) as an example of how we use A/B testing when users are connected. Experimentation on networks A/B testing is a standard method of measuring the effect of changes by randomizing samples into different treatment groups. Randomization is essential to A/B testing because it removes selection bias as well as the potential for confounding factors in assessing treatment effects.

Experimentation and Testing: A Primer

Occam's Razor

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There is a lot on the web about A/B or Multivariate testing but my hope in this post is to give you some rationale around importance and then a point of view on each methodology along with some tips. It is important to realize that experimentation and testing might sound big and complex but it is not.

Overview & Importance of Qualitative Metrics

Occam's Razor

There is a lot of "buzz" around "buzzy" metrics such as brand value / brand impact, blog-pulse , to name a couple. IMHO these "buzzy" metrics might be a sub optimal use of time/resources if we don't first have a hard core understanding of customer satisfaction and task completion on our websites. Experimentation/Testing (the latest new and cool thing to do, a/b or multivariate). Imagine walking into and out of a supermarket.

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. How many metrics out there can compete with that? we don’t understand the true power of this metric.

Lab Usability Testing: What, Why, How Much.

Occam's Razor

In this post we’ll cover the grand daddy of UCD (User Centric Design) methodologies: Lab Usability Testing. Since many of us in the Web Analytics community don’t have optimal awareness of this methodology we’ll go into some detail about how lab usability tests are conducted. We will cover: What is lab usability testing? How to conduct a test. Tips on conducting successful tests. Benefits of lab usability testing.

Credit Card Fraud Detection using XGBoost, SMOTE, and threshold moving

Domino Data Lab

from sklearn.model_selection import train_test_split from sklearn.model_selection import StratifiedKFold from sklearn.model_selection import GridSearchCV. from sklearn import metrics. This is to prevent any information leakage into our test set. 2f%% of the test set."

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. A silly metric, I better define it :), is one that distracts you for focusing on business investments that lead to bottom-line impact. I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things."

How and when to calculate statistical significance

Mixpanel on Data

The official definition is “a result that is unlikely to have occurred given a null hypothesis,” and it’s typically found alongside riveting descriptions of “parametric tests” in such page-turning classics as the 1925 Statistical Methods for Research Workers. What is a statistical significance test? A statistical significance test measures whether test results from a sample population are likely to apply to the entire population. Step 4: Run the test.

Deep Learning Illustrated: Building Natural Language Processing Models

Domino Data Lab

Note: A test set of 19,500 such analogies was developed by Tomas Mikolov and his colleagues in their 2013 word2vec paper. This test set is available at]. Relative to extrinsic evaluations, intrinsic tests are quick. Note that the final test word in Table 11.2—ma’am—is As a final little intrinsic test, we can compute word-vector analogies as in Figure 2.7.

The Changes & Challenges In Supply Chains Post COVID-19 – Test


An AI-powered supply chain provides real-time visibility of metrics across the entire process, enabling data-driven decision making across teams and processes. The Changes & Challenges In Supply Chains Post COVID-19.

5 Keys to Finding Success With Adobe Target

Sirius Computer Solutions

They flashed metrics on the screen touting massive gains in conversions and boasted about decreasing costs of customer acquisition. You outline the objectives of the personalization or test. You design the personalization or test.

Data Observability and Monitoring with DataOps


Some will argue that observability is nothing more than testing and monitoring applications using tests, metrics, logs, and other artifacts. Manual testing is performed step-by-step, by a person. Manual testing creates bottlenecks in your process flow.

Preparing Your Website for the Holidays

Sirius Computer Solutions

Will it include a readout summary of volumes of orders and customers, distilled application monitoring metrics, review and signoff of marketing content? This requires coordination across multiple teams to get all of these applied and tested within the various environments, so don’t leave it to the last minute. What about external pen testing for potential threats and vulnerabilities? And if they are, plan extra time for testing. Performance testing & tuning.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

One of the key things we are going to learn today is to align our metrics and dimensions optimally to ensure we report good, clean, sensible data. Before we jump into that exciting adventure, I want you to checking a recent post that covered the importance of aligning hit level metrics with hit level dimensions and session level metrics with session level dimensions. The above graphic is from post, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

Occam's Razor

Here's what I don't want to do in this post: Question the data, or judge the wisdom of putting six completely different sources and eleven metrics next to each other, or question the missing pieces. " The new format seems to pass the initial sniff test. Are you seeing how the sniff tests and not being done are core skills to develop? :). That, when you present eleven metrics from six data sources, is a good thing.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)?? Bonus reading: Standard Metrics Revisited: #4 : Time on Page & Time on Site.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

You only have to think about it for five seconds to realize it passes the ultimate test for everything: Common sense. If you are going to start doing attribution modeling, the time decay model is a great, passes the common sense test , way to dip your toes. Test that hypothesis using a percent of your budget and measure results. There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find.

Your Definitive Guide To KPI Tracking By Utilizing Modern Software & Tools


Here, we will consider what it takes to track KPI metrics, explore the dynamics or a contemporary KPI tracker, and look at how to track KPIs. Your Chance: Want to test a professional KPI tracking software for free? Your Chance: Want to test a professional KPI tracking software for free?

KPI 196

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

That means: All of these metrics are off. If you want to make the smartest decisions about your budget allocation then leveraging the time tested methodology of media mix modeling (at its core powered by controlled experiments) is the only way to go. It is hard, it is time consuming, but it also allows you to test your hypotheses on possible optimal allocations, test them in the real world, find the best answers and be brilliant with your marketing spend mix.