datapine

FEBRUARY 9, 2024

Company A asks itself what its best resources are for attracting customers. Without performance indicators, most B2B blogs could still largely be based on classic storytelling to rope in more readers, all while falling behind their direct competitors. 2) Why Do KPIs Matter? 3) What Are KPI Best Practices? What Is KPI Management?

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

bridgei2i

MAY 19, 2021

So, a little bit about myself, my name is Venkat Subramanian and I head marketing for BRIDGEi2i. So, a little bit about myself, my name is Venkat Subramanian and I head marketing for BRIDGEi2i. Close to a 20-year career now in marketing. So, over the last 15 years or so, I’ve been mostly in B2B marketing.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MARCH 18, 2020

Here, we explore the meaning and value of social reporting plus the value of a social media marketing report , as well as the tools you need to get the job done properly – starting by considering what these reports are and their role in today’s hyper-connected business world. What time is best to connect with them? over various time frames.

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

JUNE 10, 2021

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. In recent years, marketing automation has been a topic of utmost interest.

Marketing 138

Marketing Sales Metrics Machine Learning 138

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. But, what if we did not have that opportunity?

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Andrew White

JANUARY 9, 2022

– Here is a very popular data fabric resources: Data Fabric Architecture is Key to Modernizing Data Management and Integration. . On Thursday January 6th I hosted Gartner’s 2022 Leadership Vision for Data and Analytics webinar. Here is the link to the replay, in case you are interested. I hope they are helpful. Try Mark Beyer.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. I need to pick my spots and decide where to assign resources first. For some answers, What is Avinash's typical day like? Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that. How cool is that!

Marketing 149

Marketing Analytics Advertising Measurement 149