Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" Here's the "bigger web analytics data" picture from 2007… Multiplicity! " That is the title of my post from June 2006. Your analytical gut instinct.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Domino Data Lab

APRIL 3, 2019

Cloud gets introduced: Amazon AWS launched in public beta in 2006. Mobile gets introduced: the term “ CrackBerry ” becomes a thing in 2006, followed by the launch of the iPhone the following year. data to train and test models poses new challenges: The need for reproducibility in analytics workflows becomes more acute.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Alation

OCTOBER 12, 2022

From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. Measures of central tendency. A good example of segmentation from the early days of analytics is Postal/Zip Code Analysis. Percentages. Disadvantages of Quantitative Data.

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. It is measured as Orders/Visits. [Or, For the last decade (#omg!),

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

IBM Big Data Hub

FEBRUARY 6, 2024

Internet companies like Amazon led the charge with the introduction of Amazon Web Services (AWS) in 2002, which offered businesses cloud-based storage and computing services, and the launch of Elastic Compute Cloud (EC2) in 2006, which allowed users to rent virtual computers to run their own applications.

Cost-Benefit 100

Cost-Benefit Digital Transformation Software Modeling 100

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Try, test, measure, be rich. Where is it? Time on Site?

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. You can't do the above analysis inside Google Analytics (or even Site Catalyst or the base versions of WebTrends or CoreMetrics).

Measurement 87

Measurement Metrics Advertising Marketing 87

Perceptual Edge

SEPTEMBER 11, 2019

As far as I know, no research studies have ever measured the efficiency gains or losses for various tasks (e.g., I encountered the latest example of this recently when I read a press release about a new product named Immersion Analytics by the company Virtual Cove. Table Lenses.

Visualization 88

Visualization Sales Software Data Processing 88

datapine

DECEMBER 28, 2021

These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case. Based on the structure of the chart, it does in fact appear to show that the number of abortions since 2006 experienced substantial growth, while the number of cancer screenings substantially decreased.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 155

Metrics Reporting IT Advertising 155