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14 essential book recommendations by and for IT leaders

CIO Business Intelligence

This step-by-step guide to designing a high-functioning organization helps you understand four team types and interaction patterns and helps you to type and build it. “It By defining team types, their fundamental interactions, and the science behind them, you learn how to better model your organizations according to these definitions.

IT 117
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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. The Complex Role Between Big Data and Social Listening Tools. The majority of consumers who have good interaction with a brand on social networks are more likely to recommend that brand to others.

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Data Strategy in a Working from Home Climate

Peter James Thomas

When I occasionally re-read articles I penned back in 2009 or 210, I’m often struck that – no matter how many things have undeniably changed over the intervening years in the data arena – there are some seemingly eternal verities. My first task was to develop an International Data Strategy.

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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

I thought I’d share how we started to apply marketing theory, practice, and insights from data. Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). The secret is the data. Real never goes out of fashion.

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Financial services firms turn to automated, data-driven processes for new products and services

CIO Business Intelligence

Between the host of regulations introduced in the wake of the 2009 subprime mortgage crisis, the emergence of thousands of fintech startups, and shifting consumer preferences for digital payments banking, financial services companies have had plenty of change to contend with over the past decade. But there’s an opportunity in this shift.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. It helps you to amplify what’s proven to work, throw away what isn’t, and tweak the goal-posts when data indicates that they may be in the wrong place.

Metrics 156
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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 14: Strategic priorities for Sales leaders through the crisis

bridgei2i

You know that, when we went through the last business downturn, 2008 in 2009, funny thing happened in 2010 turnover went up dramatically in sales and because companies started hiring again. We’ll be back with more discussions and points of view from the world of data analytics and AI. Once again, thank you so much for tuning in.

Sales 98