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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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How Data Lineage Improves Data Compliance

Octopai

Banks didn’t accurately assess their credit and operational risk and hold enough capital reserves, leading to the Great Recession of 2008-2009. Data lineage and financial risk data compliance. All these models need to be informed by data, with operational risk assessment mandating loss data that goes back 10 years. .

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The Very Group adopts a data catalog to better organize and leverage its online retail capabilities

CIO Business Intelligence

It launched its first online-only brand, Very, in 2009 and finally abandoned its printed catalogs to go all-in online in 2015. It’ being everything from how they collect and measure data, to how they understand it and their own glossary. We’re picking off the highest potential value and highest risk areas,” he says.

IT 98
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Understanding Simpson’s Paradox to Avoid Faulty Conclusions

Sisense

A new drug promising to reduce the risk of heart attack was tested with two groups. When the data is combined, it seems that the drug reduces the risk of getting a heart attack. In addition, men are at a greater risk of having a heart attack, overall. It also reduced their risk of heart attack. of men took the drug).

Testing 104
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Has Machine Learning Made Cryptocurrencies Traceable?

Smart Data Collective

The first crypto to be invented was Bitcoin in 2009, and 11 years later, it remains the most popular overall. Most cryptos have a measure of privacy but are also traceable. Non-traceable and non-anonymous cryptos exclude capital control while risking the safety of users’ information. Bitcoin’s Traceability.

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12 famous ERP disasters, dustups and disappointments

CIO Business Intelligence

However, the measure of success has been historically at odds with the number of projects said to be overrunning or underperforming, as Panorama has noted that organizations have lowered their standards of success. While we weren’t naïve to the risk of disruption to the business, the extent and magnitude was greater than we anticipated.”

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Emerging Trends: 4 IRM Market Insights to Aid COVID-19 Business Recovery

John Wheeler

Integrated risk management (IRM) technology is uniquely suited to address the myriad of risks arising from the current crisis and future COVID-19 recovery. Re-starting business operations will require risk visibility not only across the organization but vertically down through the organization as well. Key Findings.

Marketing 110