Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Marketing 147

Marketing Advertising Strategy Optimization 147

Domino Data Lab

MAY 20, 2021

This renders measures like classification accuracy meaningless. Their tests are performed using C4.5-generated note that this variant “performs worse than plain under-sampling based on AUC” when tested on the Adult dataset (Dua & Graff, 2017). The use of multiple measurements in taxonomic problems. Chawla et al.,

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Domino Data Lab

AUGUST 1, 2021

After forming the X and y variables, we split the data into training and test sets. but it generally relies on measuring the entropy in the change of predictions given a perturbation of a feature. PDPs for the bicycle count prediction model (Molnar, 2009). X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2,

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139

datapine

DECEMBER 28, 2021

To make sure the reliability is high, there are various techniques to perform – the first of them being the control tests, which should have similar results when reproducing an experiment in similar conditions. These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case.

Statistics 363

Statistics Advertising Visualization Data mining 363

Alation

JUNE 14, 2022

The announcement was made at Snowflake Summit this week (visit us at booth 2009!). For the uninitiated, the CDMC is a framework that enables enterprises to “pressure-test data management procedures and demonstrate good practice to regulators.” And we’re just as proud, excited, and thankful as when we received the honor last year.

Data Governance 52

Data Governance Insurance Digital Transformation Data-driven 52