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Humans and AI: AI, Marketing, and Behavioral Economics

DataRobot

The Behavioural Insights Team, also known unofficially as the “Nudge Unit,” was founded by the UK government in 2010 to use behavioral science to make public policies and services more effective. Dunbar’s Number also places a limit on the scalability of human-driven sales processes. AI, Sales, and Marketing.

Marketing 105
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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. The Complex Role Between Big Data and Social Listening Tools. Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. Why is this so important?

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10 Best Big Data Analytics Tools You Need To Know in 2023

FineReport

As the world becomes increasingly digitized, the amount of data being generated on a daily basis is growing at an unprecedented rate. This has led to the emergence of the field of Big Data, which refers to the collection, processing, and analysis of vast amounts of data. What is Big Data? What is Big Data?

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Surely you are not surprised that digital finally beats TV.

Metrics 141
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The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction.

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Stuff Harvard People Like

Edwin Chen

Following the path of my previous data-driven post on differences between Silicon Valley and NYC , I scraped the Quora profiles of a couple hundred followers of each school to find out. Data Storage 0.65. Big Data 0.41. Data Science 0.328. Interaction Design 0.326. Data Visualization 0.301.

Finance 81
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5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Occam's Razor

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. The data is easily available in the web analytics tool so why not. Get the data out of the crm / erp / "backend" system. Here we go. #1: 1: Go as deep as you can.

Metrics 96