2010 Marketing Metrics Optimization 
O'Reilly on Data
APRIL 23, 2024
Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. Attention is all you need What is the source of big tech market power? The market was maturing.
BizAcuity
FEBRUARY 15, 2019
Sales Analytics began to emerge as the scientific approach to selling in 2010 with sales becoming less about certain methodology or personality and more of a number game. Sales analytics enables the event management team in visualizing their target list and then segmenting it by industry, size and other data metrics.
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Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Back to our story.
Occam's Razor
MAY 14, 2012
But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. You have to hand it to the Marketing folks at Amazon.
Occam's Razor
SEPTEMBER 15, 2014
In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Surely you are not surprised that digital finally beats TV.
CIO Business Intelligence
FEBRUARY 26, 2024
The global outsourcing trend of the 1990s and early 2000s addressed capacity restraints through low-cost labor markets, but the lack of ownership and the transaction-based working relationships meant organizations outsourced not just the work, but also the accountability. The same logic can be applied to measuring company cultural efforts.
Occam's Razor
FEBRUARY 25, 2014
We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. Calibrate data altitude optimally. #4. Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. Lesson 3: Calibrate data altitude optimally.
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