Smart Data Collective

APRIL 5, 2019

Having a social media strategy also allows you to put yourself level ground with your competitors. Social listening involves paying close attention to public feedback, and having a strategy in place for addressing the needs of your customers in the open.”. Customers are freely handing over data to brands to improve their experience.

Big Data 79

Big Data Interactive Data-driven Metrics 79

The Unofficial Google Data Science Blog

AUGUST 27, 2019

Of course, any mistakes by the reviewers would propagate to the accuracy of the metrics, and the metrics calculation should take into account human errors. If we could separate bad videos from good videos perfectly, we could simply calculate the metrics directly without sampling. The missing verdicts create two problems.

Metrics 98

Metrics Statistics Uncertainty Optimization 98

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? How smart is their digital marketing strategy?

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

JANUARY 6, 2010

Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 1: Don't suck. Seems obvious.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). It has simply not had a break to catch a breath and mature. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

CIO Business Intelligence

FEBRUARY 26, 2024

This article was co-written by Chris Davis, Partner, Metis Strategy , and Kelley Dougherty, Associate, Metis Strategy To succeed as a large, global company, there is no choice but to harness the power of technology talent around the world.

Cost-Benefit 94

Cost-Benefit Measurement Modeling Strategy 94

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Looking at metrics of interest computed over subpopulations of large data sets, then trying to make sense of those differences, is an often recommended practice (even on this very blog).

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

JUNE 11, 2014

Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit). Here are the seven winning strategies… 1. That is where this blog post comes in. I choose 34 D. (As

Marketing 150

Marketing Strategy Sales IT 150

CIO Business Intelligence

MARCH 26, 2024

Customer satisfaction levels have flatlined since 2010. Should reducing or eliminating customer rage become an IT metric? Science is defined by many as the rigorous and systematic identification and measurement of phenomena. Does your organization measure customer experience? Think about it. How many even meet them?

Key Performance Indicator 127

Key Performance Indicator Broadcasting Metrics Measurement 127