O'Reilly on Data
APRIL 23, 2024
It first became obvious with social media: recommended posts and amplification of addictive, divisive content in order to keep users scrolling, creating additional surface area for advertising. Amazon was late to the party, but once it discovered advertising, it went all in. The market was maturing.
Occam's Razor
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. 2: Facebook and Direct Response/Traditional Advertising. #3:
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O'Reilly on Data
MAY 11, 2020
It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. And like a lot of near-future SciFi, it’s remarkably prescient.
Occam's Razor
JUNE 28, 2011
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.
Smart Data Collective
MAY 20, 2021
It is important to be aware of the different online data analytics metrics and tools used to track people online, since they shape the direction of big data technology. Cookies are commonly used on the Internet since 1994; of course, they are used for different purposes, such as retargeted advertising. Let’s find out the most common.
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. Clever Amazon tying its online advertising with a competitor's offline advertising. Sometimes it all works together.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Now go plan for 2011. Back to our story.
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