2011 Analytics ROI Strategy 
datapine
APRIL 15, 2020
When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. When encouraging these BI best practices what we are really doing is advocating for agile business intelligence and analytics. What Is Agile Analytics And BI?
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).
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Sisense
NOVEMBER 26, 2019
Analytics and business intelligence (BI) are no longer the province of a handful of specialized experts. As part of your digital transformation, you need to find an analytics and BI partner that will empower your in-house users and builders. Drive ROI from your data — wherever it is. Lastly, let’s talk architecture.
Sisense
JULY 1, 2021
Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. In a world of rapid technological change, digital tools for marketers are having a moment.
Alation
FEBRUARY 20, 2020
This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. After investing in self-service analytic tooling, organizations are now turning their attention to linking infrastructure and tooling to data-driven decisions. A New Market Category.
Occam's Razor
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.
Occam's Razor
NOVEMBER 2, 2015
" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Big mistake. They should.
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