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Welcome to the Era of the Augmented Marketer

Sisense

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? Facebook for Businesses. Success Metrics.

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