Jedox

JUNE 24, 2021

This also affects the go-to-market processes in particular for the marketing and sales functions. A company’s web presence, which is usually designed by marketing, is becoming an increasingly important component in the sales process. Where marketing and sales converge. The evolution of marketing data.

Sales 95

Sales Marketing Optimization Metrics 95

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Facebook has an incredible audience, 950 million strong and counting. This makes me really sad.)

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

datapine

APRIL 15, 2020

Your Chance: Want to test an agile business intelligence solution? In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. Without further ado, let’s begin.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

Smart Data Collective

JUNE 6, 2021

This can be done through the analysis of previous product success as well as the data collected from test markets and/or social groups that may dictate what commercial offerings are best received. It’s important to note that in your attempts to gain further insight, your data may end up scattered across different apps and platforms.

Big Data 132

Big Data Data Analytics Analytics Cost-Benefit 132

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Facebook for Businesses. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167