Insight

MARCH 12, 2020

In 2013, Robert Galbraith?—?an After some experimentation, I landed on a strategy I’ll call ‘warm encoding’: if greater than 1% of tags were in a particular class, I encoded the book as belonging to that class, non-exclusively. Lastly, the current system does not help publishers react to market trends?—?for an aspiring author?—?finished

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Is Your Digital Strategy Magnificent?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. At this point you'll be a little confused about some metric or the other. Awesome, right? That's ok.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. This is as much as marketing problem as anything else. In fact, even the term digital analytics is too stifling. Business analysis. So, how does this work?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

FEBRUARY 25, 2014

Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013? If I had the raw data, I would also fix the x-axis and representation of the partial 2013 data. Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. Watch out for these errors.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. We are going to discuss a cluster of strategies you can use to ensure that you present your message with radical simplicity and with an incredible focus. Don't underestimate the value of this strategy in your storytelling.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

CIO Business Intelligence

AUGUST 12, 2022

in 2013, Alfa Aesar in 2015, Affymetrix and FEI Co. So, we have a lot of disparate systems across our company — ERPs, CRMs, middleware — but our go-to-market strategy for our customers, you have to make that all invisible for them.”. in 2016, and BD Advanced Bioprocessing in 2018. Catalyzing change.

IT 105

IT Data Lake Sales Interactive 105

Sisense

DECEMBER 11, 2019

He outlined how critical measurable results are to help VCs make major investment decisions — metrics such as revenue, net vs gross earnings, sales , costs and projections, and more. Ziv Ben Naim, Client Services Analytics & Strategy Lead, AppsFlyer Maayan Dukas Kfir, Data Analyst, AppsFlyer. The impact on customers.

Data Lake 80

Data Lake Big Data Sales Data-driven 80

DataKitchen

JUNE 24, 2021

GE’s goal was to leverage this data to drive faster turnaround times and quicker speed to market. “GE Chapin shared that even though GE had embraced agile practices since 2013, the company still struggled with massive amounts of legacy systems. GE followed agile processes and saw tremendous value in co-location.

ROI 211

ROI Metrics Measurement Cost-Benefit 211

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. A benchmark for you: In 2013 if 30% of your time, Ms./Mr. It is a really good metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52