Jen Stirrup

APRIL 2, 2019

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. The secret is the data. to 3.9% (UK Government, 2017). It’s a balance. Also, have good tools.

Marketing 60

Marketing Advertising Data-driven Strategy 60

Smart Data Collective

AUGUST 15, 2019

Pay per click advertising has changed the forefront of digital marketing forever. billion on Google AdWords in 2017 alone. Artificial intelligence is playing an invaluable role in all forms of digital marketing. The Proliferation of AI in Google AdWords and Other PPC Strategies. Benefits of Using AI in Your PPC Strategy.

Optimization 63

Optimization Strategy Advertising Machine Learning 63

IBM Big Data Hub

MARCH 8, 2024

As the ecommerce market grows exponentially, six trends projected to heavily impact the global market are artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. The ecommerce market has grown exponentially over the last decade.

Consulting 81

Consulting Marketing Sales Data Processing 81

CIO Business Intelligence

SEPTEMBER 2, 2022

From their implementations in January 2018, PSD2 and UK Open Banking regulations have spread around the globe, with regulators in many countries implementing some form or another of rules mandating that banks open, via APIs, customer transaction data, payment initiation, and other banking data and functions.

B2B 89

B2B Data-driven Finance Sales 89

CIO Business Intelligence

AUGUST 31, 2022

From their implementations in January 2018, PSD2 and UK Open Banking regulations have spread around the globe, with regulators in many countries implementing some form or another of rules mandating that banks open, via APIs, customer transaction data, payment initiation, and other banking data and functions.

B2B 88

B2B Data-driven Finance Sales 88

Smart Data Collective

APRIL 13, 2021

In the modern world of business, data is one of the most important resources for any organization trying to thrive. Business data is highly valuable for cybercriminals. They even go after meta data. Big data can reveal trade secrets, financial information, as well as passwords or access keys to crucial enterprise resources.

Testing 122

Testing Behavioral Analytics Data-driven Big Data 122

CIO Business Intelligence

JANUARY 23, 2023

23, 2023, is likely to shake up the market for AI-based enterprise services, said Rajesh Kandaswamy, distinguished analyst and fellow at Gartner: “It provides additional impetus for Google to relook at its roadmap. Businesses, right from the C-suite, need to put together their AI strategy and put the right guardrails in place.”

Enterprise 130

Enterprise Deep Learning Recreation/Entertainment Interactive 130

CIO Business Intelligence

JUNE 21, 2022

And in a customer experience-driven economy, passing customers off to an ‘escalated’ or more ‘knowledgeable agent’ can inadvertently set off a negative experience. AWS faces major competition in contact center market. Lack of clarity in product placement. The question is who does AWS want to compete with?

Management 99

Management Machine Learning Interactive Marketing 99

Alation

MAY 11, 2023

Stay tuned for more information on what’s sure to be another educational, memorable, and enlightening gathering of the data community. The CDO of The Very Group, Steve Pimblett, is an Alation champion who’s overseen incredible momentum around data use within his own organisation. The final update?

B2B 52

B2B Finance Data Governance Marketing 52

CIO Business Intelligence

MAY 16, 2023

To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. higher [in 2022] than in 2017.” McKinsey & Company’s 2022 Global Survey on AI says , “AI adoption globally is 2.5x

Advertising 91

Advertising Recreation/Entertainment Experimentation Enterprise 91

BizAcuity

MARCH 25, 2019

This is resulting in the largest event management companies across this sector spending more than $43 billion on revenue analytics – which is a multi-dimensional and evolving field harnessing statistics, Artificial Intelligence and other tools to identify meaningful patterns in large data sets. billion in 2015 to $21.92

Analytics 74

Analytics Dashboards Sales Marketing 74

CIO Business Intelligence

MARCH 14, 2024

As businesses digitally transform, technology is increasingly integrated into every activity, and the CIO is becoming more of a catalyst for data-driven value creation through analytics, new AI model training, software development, automation, vendor engagement, and more. The first step in this transformation was organizational.

Digital Transformation 87

Digital Transformation Sales Forecasting Data Lake 87

IBM Big Data Hub

JULY 19, 2023

The exponential leap in generative AI is already transforming many industries: optimizing workflows , helping human teams focus on value added tasks and accelerating time to market. This digital data is coming at the industry in various formats, like unstructured text, images, PDFs and emails.

Consulting 59

Consulting Machine Learning Manufacturing Optimization 59

Alation

MAY 11, 2023

Stay tuned for more information on what’s sure to be another educational, memorable, and enlightening gathering of the data community. The CDO of The Very Group, Steve Pimblett, is an Alation champion who’s overseen incredible momentum around data use within his own organisation. The final update?

B2B 40

B2B Finance Data Governance Marketing 40

Jen Stirrup

OCTOBER 21, 2019

What happens if diversity is reduced to marketing, and the inclusion piece is forgotten? I am mentoring and leading them, while delivering the project, setting a vision, generating and implementing data strategies, and slowly helping to mould the culture to be more data-driven as well as insight-driven.

Data-driven 49

Data-driven Marketing Testing Management 49

BizAcuity

FEBRUARY 8, 2019

Cloud allows us to store huge amounts of data. The other half is to take out that data and use it in the right place, at the right time. In other words, it’s the evolution from data amassing to drawing insights from it by fostering better practices and technologies. And this minimizes any chances of data duplication.

Business Intelligence 69

Business Intelligence Data mining Data-driven Software 69

Data Insight

APRIL 15, 2019

“ It’s no coincidence that Google, Amazon and some of the most valuable companies in the world today were built not on product but on data from the outset.” We are now living in a world that is increasingly driven by data thanks to the emergence of digital and cloud-based technologies and the proliferation of social mobility.

Data-driven 40

Data-driven Metrics Measurement Strategy 40

BizAcuity

MAY 10, 2022

Cloud technology and innovation drives data-driven decision making culture in any organization. The cloud market is well on track to reach the expected $495 billion dollar mark by the end of 2022. Companies planning to scale their business in the next few years without a definite cloud strategy might want to reconsider.

Data-driven 52

Data-driven IoT Unstructured Data Data Lake 52

CIO Business Intelligence

MAY 27, 2024

To bridge the gap between CISOs and stakeholders, CISOs must adopt a strategic approach that combines financial impact data, relevant case studies, and compelling narratives. Case Study: Capital One Data Breach In 2019, Capital One experienced a data breach that exposed the personal information of over 100 million customers.

Cost-Benefit 105

Cost-Benefit Statistics ROI Measurement 105

Smart Data Collective

FEBRUARY 11, 2021

Data analytics is the linchpin of digital business strategies in the 21st Century. Sensible companies need to know how to properly utilize data analytics to take full advantage of all of their digital resources. The Intersection Between Data Analytics and Digital Asset Management.

Marketing 80

Marketing Data Analytics Management Analytics 80

CIO Business Intelligence

JANUARY 23, 2023

There’s a natural pull to look at CIOs now not just for running data centers and applications, but to be a transformative catalyst for the business.” Moving forward, Jonnala’s group leveraged data-driven insights to balance parts sourcing against demand for improved inventory management and to keep production flowing.

Digital Transformation 145

Digital Transformation Technology Management Insurance 145

Alation

FEBRUARY 20, 2020

A recent report from Gartner, Data Catalogs Are the New Black in Data Management and Analytics finds that, “Demand for data catalogs is soaring as organizations struggle to inventory distributed data assets to facilitate data monetization and conform to regulations.”* The trend mirrors demand for Alation.

Enterprise 52

Enterprise Metadata Data-driven Strategy 52

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I usually ask them back: What are you trying to get done with your digital strategies ? Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

JANUARY 13, 2021

Big data has started to change the world in a lot of ways. quintillion bytes of data every single day. As scalability with big data accelerates, consumers and organizations around the world are starting to witness its impact. Every aspect of our lives has been shaped by big data to some degree.

Big Data 86

Big Data Machine Learning Data-driven Manufacturing 86

datapine

MAY 11, 2022

Concerning professional growth, development, and evolution, using data-driven insights to formulate actionable strategies and implement valuable initiatives is essential. Data visualization methods refer to the creation of graphical representations of information. That’s where data visualization comes in.

Visualization 252

Visualization Dashboards Key Performance Indicator Sales 252

CIO Business Intelligence

JULY 17, 2023

My prominent achievements include managing the intricate implementation of GST and its setup in L&T in 2017 and at Havmor, where I recently completed 5 years, the SAP S4 HANA Greenfield implementation. Technology has enabled us to operate in a very cost competitive market, allowing us to do more with fewer people.

IT 91

IT Digital Transformation IoT Internet of Things 91

Sisense

NOVEMBER 26, 2019

With data growing at a staggering rate, managing and structuring it is vital to your survival. We live in a world of data. Think back to when your company first started storing data, years ago: do any of you remember those clunky tapes, floppy disks, burning CDs, and DVDs? Everything about data storage has changed since then.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93

Cloudera

APRIL 9, 2019

of application workloads were still on-premises in enterprise data centers; by the end of 2017, less than half (47.2%) were on-premises. A hybrid, multi-cloud strategy is the best approach to managing these distributed, heterogeneous data ecosystems. Enterprises are moving to the cloud. In 2016, 60.9% Future proof.

Strategy 56

Strategy Experimentation Metadata Business Objectives 56

Jet Global

DECEMBER 2, 2020

A common complaint of executive level management is “I know that we track a lot of data in our ERP system, but for some reason, we have a lot of difficulty gaining visibility into that information.”. Let’s look at a few ways in which clear visibility to accounting data translates to higher revenue and greater profitability.

Sales 98

Sales Finance Reporting Manufacturing 98

Domino Data Lab

MAY 20, 2021

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. 1998) and others).

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Will this marketer give two hoots about “viewable above-the-fold ads”?

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. Tag your mobile website.

Metrics 141

Metrics Reporting Analytics Marketing 141

Jet Global

JULY 29, 2020

For users of Oracle E-Business Suite (EBS), data access is about to get a bit more difficult now that the company has phased out the Oracle Discoverer product. Oracle’s 2014 Statement of Direction laid out its support strategy. Note that extended support for Oracle Discoverer ended in 2017. But does OBIEE stack up?

Reporting 98

Reporting Cost-Benefit Consulting Finance 98

Domino Data Lab

AUGUST 8, 2019

Paco Nathan ‘s latest monthly article covers Sci Foo as well as why data science leaders should rethink hiring and training priorities for their data science teams. In this episode I’ll cover themes from Sci Foo and important takeaways that data science teams should be tracking. Introduction. Ever heard of it before?

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Peter James Thomas

APRIL 9, 2019

As in 2017 , I have failed miserably in my original objective of posting this early in January. This increase was driven in part by the launch of my new Maths & Science section , articles from which claimed no fewer than 6 slots in the 2018 top 10 articles, when measured by hits [1]. These are as follows: General Data Articles.

Data-driven 49

Data-driven Statistics Big Data Data Science 49

Alation

FEBRUARY 20, 2020

Following an unprecedented summer of accolades that have helped establish Alation as the leader in emerging data catalog category, we are in the midst of a nine-show tour. After a blockbuster premiere at the Strata Data Conference in New York, the tour will take us to six different states and across the pond to London.

Machine Learning 52

Machine Learning Metadata Reporting Data-driven 52

datapine

NOVEMBER 27, 2019

Data exploded and became big. Spreadsheets finally took a backseat to actionable and insightful data visualizations and interactive business dashboards. The rise of self-service analytics democratized the data product chain. In 2020, BI tools and strategies will become increasingly customized.

Business Intelligence 361

Business Intelligence Analytics Prescriptive Analytics Data Quality 361