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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

More companies are using sophisticated data analytics and AI tools to overhaul their business models. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. More e-commerce companies are leveraging analytics and AI to improve their business strategies.

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Best AI Twitter Automation Tools Marketers Should Use in 2022

Smart Data Collective

More companies are using AI technology to automate their social media marketing strategies. These tools use complex AI technology to make it easier to automate your Twitter marketing strategy. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s Twitter’s Hottest AI-Driven Bots and Tools for 2022.

Marketing 121
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Generative AI won’t automate your way to business model innovation

CIO Business Intelligence

In 2022, companies were still reeling from the rapid digital transformation efforts to survive the pandemic. How do you convince decision-makers to collaborate on linking IT strategy with business strategy? Quantify the value: Use data and metrics to demonstrate the potential return on investment (ROI) of IT initiatives.

Modeling 104
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The future of casino marketing strategy is digital plus data

BizAcuity

Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. According to Statista, the US online gambling market is expected to reach $93 billion by 2023 from $67 billion in 2022. . No ROI, no investment.

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3 AI-Based Strategies to Develop Software in Uncertain Times

Smart Data Collective

AI Technology is Driving Major Changes in Software Development in an Uncertain Economy As 2022 is slowly coming to an end, we can’t say this is precisely what we thought the business environment would look like five years ago. When used appropriately, it can significantly improve your overall ROI.

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Ferrovial puts AI at the heart of its transformation

CIO Business Intelligence

With the aim to accelerate innovation and transform its digital infrastructures and services, Ferrovial created its Digital Hub to serve as a meeting point where research and experimentation with digital strategies could, for example, provide new sources of income and improve company operations.

IT 98
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Optimizing Your IT Budget While Running a Data-Centric Company

Smart Data Collective

More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. In the world of IT, change is constant.