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5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

The industry knows data is critical to a successful strategy. Preparing a comprehensive marketing plan before you close on your priorities for 2022 can save you some of these troubles. Here are five of the most important data points you must include in your digital marketing strategy to maximize effectiveness. Cost-per-lead.

Marketing 133
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You Need a Higher, More Reliable ROI

Andrew White

Many of these investments will go along with a justification tied to a strategy, or perhaps an ROI. Investments tied to strategy almost always imply spending money on something in the hope that a benefit or significant return will accrue much later. Your Next ROI. And what of those strategies?

ROI 52
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Selling the C-suite on preemptive IT investments

CIO Business Intelligence

With greater scrutiny on margins and ROI, CIOs must spend wisely, making today’s economic environment a more difficult one for selling preemptive projects that don’t produce immediate ROI. Here are three strategies for getting it done. There’s a trick to this, and it’s one that, ultimately, your organization will thank you for.

ROI 122
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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. More e-commerce companies are leveraging analytics and AI to improve their business strategies. Most ecommerce marketing strategies depend on your market, competitors, and your business goals. billion on big data by 2025.

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Aligning security and business strategies

CIO Business Intelligence

To keep ahead of cybercriminals, organizations must remain agile, pivoting to embrace new strategies and technologies whenever necessary in order to outrun attacks. For example, suppose an organization has multiple teams or departments responsible for different parts of its cybersecurity strategy.

Strategy 105
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State of the CIO, 2022: Focus turns to IT fundamentals

CIO Business Intelligence

Source: State of the CIO, 2022. The pivot back to foundational IT work was reflected in CIO.com’s 2022 State of the CIO research , which surveyed 985 IT leaders and 250 line of business (LOB) participants. Source: State of the CIO, 2022. Source: State of the CIO, 2022. Source: State of the CIO, 2022. Credit: CIO.

IT 131
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Best AI Twitter Automation Tools Marketers Should Use in 2022

Smart Data Collective

More companies are using AI technology to automate their social media marketing strategies. These tools use complex AI technology to make it easier to automate your Twitter marketing strategy. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s Twitter’s Hottest AI-Driven Bots and Tools for 2022.

Marketing 122