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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) 1) But what about AI’s potential specifically in the field of marketing? What is AI marketing?

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Crucial Benefits of Collecting and Analyzing Data for Modern Businesses

Smart Data Collective

The market for big data is expected to be worth $274 billion by next year. This is hardly surprising, since so many businesses depend on data analytics to draw useful insights on every aspect of their business model. Analytics is one of the most powerful tools that modern businesses possess.

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From Cloud to Customer

CIO Business Intelligence

Why Cloud Platforms Matter to Marketing Leaders According to IDC, 89% of marketing campaign management applications in Europe are now cloud based rather than on premises. Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications.

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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

You can use big data analytics in logistics, for instance, to optimize routing, improve factory processes, and create razor-sharp efficiency across the entire supply chain. The big data market is expected to exceed $68 billion in value by 2025 , a testament to its growing value and necessity across industries. Did you know?

Big Data 275
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Digital listening reveals 3 leading innovation drivers

CIO Business Intelligence

Big Data collection at scale is increasing across industries, presenting opportunities for companies to develop AI models and leverage insights from that data. Regulation: Lawmakers worldwide are considering privacy legislation and other rules that could limit the scope of data collection and AI use cases.

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4 Data Goldmines Your Company Should Not Ignore

Smart Data Collective

The situation was famously captured by John Wanamaker, who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” ” Today, data is everywhere. And even advertisers can see precisely who is clicking on their banner ads and content pieces.

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Decoding Data Analyst Job Description: Skills, Tools, and Career Paths

FineReport

Data analysts contribute value to organizations by uncovering trends, patterns, and insights through data gathering, cleaning, and statistical analysis. They collaborate with cross-functional teams to meet organizational objectives and work across diverse sectors, including business intelligence, finance, marketing, and consulting.