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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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From Cloud to Customer

CIO Business Intelligence

Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications. Apple has proved this by moving to advertising-free mobile phones with privacy by default while increasing its market share. This is expected to rise to an almost ubiquitous level of 96% by 2026.

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12 most popular AI use cases in the enterprise today

CIO Business Intelligence

Organizations all around the globe are implementing AI in a variety of ways to streamline processes, optimize costs, prevent human error, assist customers, manage IT systems, and alleviate repetitive tasks, among other uses. And with the rise of generative AI, artificial intelligence use cases in the enterprise will only expand.

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The most valuable AI use cases for business

IBM Big Data Hub

Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users.

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CIOs in transition: 5 tips for landing your next IT leadership job

CIO Business Intelligence

Know your brand and advertise it relentlessly.” Describe your role — and skills you apply — in digital transformation initiatives drawing from past accomplishments relevant to the position. Some people are happy at big companies and the benefits that go with it. Networking is a lifelong endeavor.

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Digital KPIs: The secret to measuring transformational success

CIO Business Intelligence

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). As a result, outcome-based metrics should be your guide.

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Using Artificial Intelligence to Make Sense of IoT Data

BizAcuity

They could range from being annoying ones like home appliances that don’t function together as advertised to the life-threatening ones where pacemakers malfunction or hundreds of car pileups. The rise of the IoT has been vital in the digital transformation of modern healthcare, particularly in healthcare delivery and monitoring.

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