CIO Business Intelligence

MAY 20, 2024

This knowledge, generated through observation, reflection, study, and social interaction, led to a new companywide policy: “Let the grinder warm up for 15 minutes,” resulting in millions of dollars of extra profit at no additional cost. Instead, companies should use metrics other than budget targets for rewards.

Management 100

Management Interactive Measurement Marketing 100

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Economic Value (EcV) is the value of short and long-term revenue and cost savings. It can be a brand metric, say Likelihood to Recommend. The opportunity cost.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Another pattern that I’ve seen in good PMs is that they’re very metric-driven.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Then Experimentation.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! This is exactly why the Page Value metric (in the past called $index value) was created.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 7, 2016

(Of course, measure that using the four best social media metrics !) There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. The Shipping Cost is described as "flat rate repair shipping cost." For a jacket that costs $199 list.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post.

Statistics 44

Statistics Optimization Modeling Experimentation 44