Occam's Razor

APRIL 29, 2013

PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from data collection to action being taken. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site).

Marketing 166

Marketing Metrics Advertising Measurement 166

O'Reilly on Data

MAY 14, 2020

In addition, the Research PM defines and measures the lifecycle of each research product that they support. The foundation of any data product consists of “solid data infrastructure, including data collection, data storage, data pipelines, data preparation, and traditional analytics.”

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! Digital Marketing & Measurement Model. " That lead to this post. All that is great.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. measure the subjects’ ability to trust the models’ results. training data”) show the tangible outcomes.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141

Metrics Reporting Analytics Marketing 141

BizAcuity

MARCH 1, 2019

Traditional methods of analyzing structured data are not designed to efficiently process these large amounts of real-time data that is collected from IoT devices. This is where AI-based analysis and response play a critical role in extracting optimal value from the data. IoT produces a treasure trove of big data.

IoT 56

IoT Internet of Things Big Data Data-driven 56

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Programmatic advertising is all the rage. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. Display Advertising Opportunity Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! CI data collection. Central America.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). You'll measure Task Completion Rate in 4Q (below). Google Website Optimizer.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

MAY 19, 2014

Why not just measure Profit?" " That is right, we will measure it. The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

OCTOBER 15, 2012

Rather I've had to fall back on my trusty steed: data. :). One common scenario is this: Company PJ spends $250 million on traditional advertising. It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else.

Advertising 136

Advertising Marketing Strategy Insurance 136

Occam's Razor

APRIL 13, 2015

And, that's not all, when you consider that it is segmented data, across multiple dimensions, it really is impressive. But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. Advertising ID for Android and IDFA for iOS).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. It also forces a lot less think than might be optimal. Everything seems sub-optimal. Yes, text can be optimized.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Domino Data Lab

JUNE 23, 2019

These measurement-obsessed companies have an advantage when it comes to AI. Google, Facebook, other leaders, they really have set up a culture of extreme measurement where every part of their product experience is instrumented to optimize clicks and drive user engagement. There wasn’t much more information on the profile.

Management 110

Management Machine Learning Experimentation Metrics 110

datapine

JUNE 13, 2019

There are also different types of sales reports that will focus on different aspects: the sales performance in general, detailing the revenue generated, the sales volume evolution, measuring it against the sales target pre-set, the customer lifetime value, etc. 2) Number of opportunities created. 4) Lead response time by rep.

Sales 264

Sales Reporting KPI B2B 264

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. As mentioned above, one of the great benefits of business intelligence and analytics is the ability to make informed data-based decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. This CEO metric is used to measure how much money a company generates from its ongoing operations. It measures the profitability of a company with respect to stockholder’s equity.

Metrics 106

Metrics KPI Dashboards Advertising 106