Remove Advertising Remove Data-driven Remove Digital Transformation Remove Strategy
article thumbnail

A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

article thumbnail

Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. Specifically, we’re talking about how digital transformation efforts routinely fail to take advantage of the data they provide access to.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

Across arguably every industry, business leaders view a great customer experience strategy as a key differentiator. And thanks to online metrics, specific customer feedback, and data analytics, these retailers had more information about their customers than ever before. Increasingly organizations expanded what they offered.

article thumbnail

Cloudera: Enabling the Cloud-Native, Data-Driven Techco

Cloudera

In the mean-time, digital transformation has been accelerating both as a means to respond to the pandemic, and as a mechanism to drive costs down further, allowing for margin growth. In addition to that, the march of network virtualisation combined with the cloudification of IT have driven further changes in operations.

article thumbnail

Customer experience examples that drive value

IBM Big Data Hub

As such, more organizations are increasing their dedication to CX strategy and looking towards successful customer experience examples for inspiration. First, the organization puts the customers’ interest first when devising marketing strategies. Next, they can solicit feedback or inquire if the user needs support.

article thumbnail

Digital listening reveals 3 leading innovation drivers

CIO Business Intelligence

To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. McKinsey & Company’s 2022 Global Survey on AI says , “AI adoption globally is 2.5x higher [in 2022] than in 2017.”

article thumbnail

8 ways CIOs and CHROs can collaborate for business impact

CIO Business Intelligence

A close partnership between the CIO and CHRO that aligns technology, data, and business process design and workflows can help redefine desired work behaviors, which in turn reshapes the culture,” Nardecchia says. Using real-time data helps us react more quickly when we notice trends.”. Facilitating digital transformation.