Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing. What is a Data-Driven Digital Marketing Strategy?

Data-driven 101

Data-driven Marketing Strategy Big Data 101

O'Reilly on Data

JUNE 14, 2024

It offers a wealth of books, on-demand courses, live events, short-form posts, interactive labs, expert playlists, and more—formed from the proprietary content of thousands of independent authors, industry experts, and several of the largest education publishers in the world.

Metadata 202

Metadata Publishing Modeling Data-driven 202

AWS Big Data

SEPTEMBER 26, 2023

As the data privacy landscape continues to evolve, companies are increasingly seeking ways to collect and manage data while protecting privacy and intellectual property. This has driven companies to build identity graph solutions or use well-known identity resolution from providers such as Experian.

Advertising 78

Advertising Data-driven Marketing Interactive 78

Smart Data Collective

SEPTEMBER 13, 2023

Welcome to 2023, the age where screens are more than mere displays; they’re interactive communication portals, awash with data and always hungry for more. The Intersection of Display and Data Let’s first establish what we’re talking about when we mention digital signage. It’s All About the Data, Baby!

Big Data 112

Big Data Analytics Interactive Advertising 112

Smart Data Collective

JUNE 17, 2021

Big data is becoming very important for companies all over the world. They need to make sure that they utilize their data wisely, because it is one of the most important assets at their disposal. There are a lot of things that companies need to take into consideration when managing their data.

Data Processing 88

Data Processing Data-driven Big Data Advertising 88

datapine

APRIL 21, 2022

For instance, when it comes to Human Resources, a digital transformation entails streamlining operations and digitizing personnel data. An accounting department may consider leveraging electronic contracts, data collecting, and reporting as a part of the digital transition. Interactivity-driven Social Marketing.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. From the data presented, there is no way to tell if the Facebook campaign worked or not. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

NOVEMBER 17, 2021

Data analytics is becoming a crucial element of many business strategies. They have found that data analytics is a valuable component of marketing campaigns , financial planning objectives, human resource guidelines and much more. However, other professions, such as musicians, are also relying more data analytics technology than ever.

Data Analytics 128

Data Analytics Analytics Advertising Data-driven 128

Smart Data Collective

MAY 25, 2021

A growing number of companies are finding that AI is helping them reach more customers through more targeted advertisements and data-driven customer engagement strategies. Although machine learning and big data tools can help immensely, some serious problems that can arise if you don’t apply this technology wisely.

Marketing 124

Marketing Advertising Strategy Data-driven 124

Smart Data Collective

JUNE 4, 2021

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. However, in order to achieve that success and increase your emails’ effectiveness, it is imperative to create more targeted, specific, and data-driven emails to boost sales and traffic simultaneously.

Marketing 125

Marketing Strategy Data-driven Advertising 125

Smart Data Collective

SEPTEMBER 5, 2021

However, sending bulk text messages, which is the most common method of SMS marketing, has always been more of a shotgun approach than a clinical advertising shot. The advances in AI—particularly machine learning (ML)—have made SMS marketing more attractive and accountable as an advertising technique. What’s machine learning?

Machine Learning 115

Machine Learning Marketing Advertising Statistics 115

Smart Data Collective

NOVEMBER 2, 2022

Advanced targeting is the process by which paid messages and advertisements reach the right people at the right time with the right message. When it comes to advertising, segmentation is very important. The data you collect can be used to design the user experience in a variety of ways. Improve user experience. Use keywords.

Advertising 131

Advertising Cost-Benefit Marketing Broadcasting 131

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Juice Analytics

SEPTEMBER 26, 2022

Let the data run free! Government organizations, academic institutions, non-profits, and even passionate sports fans are gathering and sharing valuable data sets with the public. It is a powerful way to support a cause and encourage data-driven analysis. Simply posting the data in a searchable format isn’t enough.

Visualization 120

Visualization Advertising Metrics Interactive 120

Smart Data Collective

JUNE 15, 2022

One of the secrets to attracting and retaining customers is to become more data-centric. According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. In this article, we will talk about nine ways location data can help you excel in retail.

Advertising 98

Advertising Cost-Benefit ROI Sales 98

datapine

FEBRUARY 25, 2022

3) The Role Of Data Drilling In Reporting. It is no secret that the business world is becoming more data-driven by the minute. Every day, more and more decision-makers rely on data coming from multiple sources to make informed strategic decisions. Your Chance: Want to start building your own interactive reports today?

Reporting 173

Reporting Dashboards Visualization Interactive 173

Smart Data Collective

MARCH 2, 2021

Big data technology has become pivotal to the evolution of modern marketing. A lot of marketing strategies have evolved in response to new insights that were made available with data analytics. One of the benefits of big data technology is that it can help us see the impact of the pandemic. Localized Advertising Has Increased.

Marketing 128

Marketing Data Analytics Analytics Advertising 128

Smart Data Collective

MARCH 23, 2023

It analyzes data about customers and products to inform marketing campaigns, predict conversion channels, and automate repetitive tasks. One solution to this challenge is omnichannel e-commerce, a customer-focused, AI-driven strategy that aims to provide a seamless shopping experience across multiple channels.

Marketing 120

Marketing Sales Advertising Strategy 120

datapine

MAY 2, 2023

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. The complex and ever-evolving nature of logistics makes it an essential use case for big data applications. Did you know?

Big Data 275

Big Data Cost-Benefit Internet of Things Optimization 275

Smart Data Collective

OCTOBER 7, 2023

In an age dominated by AI technology, the ways in which we interact with the world around us are continuously evolving. A number of tools openly advertise the fact that they use AI technology to help with people tracing. Marco Cerliani has a great article in Towards Data Science on the benefits of AI in the people tracing field.

Technology 94

Technology Snapshot Data-driven Machine Learning 94

Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 110

Big Data Marketing Data-driven ROI 110

Smart Data Collective

NOVEMBER 24, 2022

The demand for AI and data science professionals is growing all over the world. Many data scientists are pursuing careers in Europe and Asian, which means that they have to be aware of the opportunities and requirements abroad. Italy is one of the most promising countries for people seeking careers in data science.

Big Data 113

Big Data Advertising Data Science Marketing 113

CIO Business Intelligence

MAY 16, 2023

The inherent capabilities of AI–to process vast amounts of data and use learned intelligence to make decisions with extraordinary speed–enable opportunities uncovered through digital listening. Regulation: Lawmakers worldwide are considering privacy legislation and other rules that could limit the scope of data collection and AI use cases.

Advertising 82

Advertising Recreation/Entertainment Experimentation Enterprise 82

datapine

APRIL 12, 2023

To put our definition into a real-world perspective, here’s a hypothetical incremental sales example we’ve created for reference: A green clothing retailer typically sells $14,000 worth of ethical sweaters per month without investing in advertising. Your Chance: Want to boost your incremental sales using data?

Sales 176

Sales KPI Metrics Cost-Benefit 176

Smart Data Collective

NOVEMBER 12, 2021

With machine learning tools becoming more affordable and easy to use, machine learning appears set to be the next step in harnessing data and taking marketing efforts to a whole new level. This is the same kind of data that can take hours or work or a lot of luck to uncover manually.

Machine Learning 134

Machine Learning Marketing Testing Advertising 134

O'Reilly on Data

JULY 28, 2020

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Fair warning: if the business lacks metrics, it probably also lacks discipline about data infrastructure, collection, governance, and much more.) Agreeing on metrics. This is particularly true for AI products.

Marketing 363

Marketing Experimentation Metrics Testing 363

IBM Big Data Hub

SEPTEMBER 6, 2023

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. Programmatic advertising: Programmatic advertising is the automation of the purchasing and placement of ads on websites and applications. What is AI marketing?

Marketing 78

Marketing Technology Advertising ROI 78

datapine

OCTOBER 29, 2021

Businesses have been analyzing their performance for decades through traditional written reports, but with the amount of data being produced every day, the need for more frequent reporting is growing. This is where interactive weekly reports come into the picture. We will see these interactive reports in action throughout the post.

Interactive 220

Interactive Reporting Dashboards Metrics 220

Occam's Razor

JULY 5, 2021

From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. There is a sharper focus on Revenue/Profit.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Data-driven 148

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.

Marketing 90

Marketing Advertising Big Data ROI 90

IBM Big Data Hub

JANUARY 25, 2024

Focusing on good CX can increase customer satisfaction and drive more meaningful customer interactions, ultimately increasing sales and customer retention. Using customer data to improve relationships with the customer base It’s true that customers are increasingly aware of and concerned about the data organizations have on them.

Consulting 67

Consulting Cost-Benefit Sales Strategy 67

AWS Big Data

MARCH 26, 2024

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes.

Data Strategy 68

Data Strategy Strategy Data Warehouse Prescriptive Analytics 68

CIO Business Intelligence

SEPTEMBER 19, 2023

Airbnb is one company using AI to optimize pricing on AWS, utilizing AI to manage capacity, to build custom cost and usage data tools, and to optimize storage and computing capacity. For other companies, AI use in customer service has also been driven by consumer’s increased expectations.

Enterprise 139

Enterprise Cost-Benefit Optimization Deep Learning 139

datapine

JUNE 3, 2019

By utilizing recruiting KPIs presented through the medium of visual and interactive HR dashboards , it’s possible to use recruitment metrics to better interpret and evaluate a variety of talent acquisition factors that aid in hiring processes. That’s where recruitment metrics come in. Let’s get started. What Is Recruitment Analytics?

Metrics 210

Metrics Dashboards KPI Measurement 210

datapine

JULY 26, 2022

The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. 3) Why Do You Need Small Business Dashboards.

Dashboards 151

Dashboards KPI Metrics Sales 151

Smarten

SEPTEMBER 28, 2022

Gartner has predicted that, ‘Overall analytics adoption will increase from 35% to 50%, driven by vertical and domain-specific augmented analytics solutions.’ Predictive analytics uses sophisticated analytical methodologies to predict future outcomes based on historical data. Predictive Analytics Using External Data.

Predictive Analytics 52

Predictive Analytics Analytics Predictive Modeling Forecasting 52

datapine

OCTOBER 7, 2020

Using data in today’s businesses is crucial to evaluate success and gather insights needed for a sustainable company. By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. Top 12 Operational Metrics Examples.

KPI 269

KPI Metrics Sales Visualization 269