datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. The qualitative surveys measuring unhappiness went down even more than before. Metrics matter. You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. It is important that we can measure the effect of these offline conversions as well.

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI. That’s another pattern.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.

Statistics 44

Statistics Optimization Modeling Experimentation 44

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. Such decisions involve an actual hypothesis test on specific metrics (e.g.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

DECEMBER 12, 2016

" I think the answer expected was my view related to the size of the company or their industries or those that might have Google Analytics or those with big advertising spends etc. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. But you can probably find 1000 people *relevant* to your brand and message by advertising on 28 *relevant* channels in the long tail (those after channel #14).

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 19, 2010

You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue. Mongoose Metrics ~ ifbyphone. Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

MAY 20, 2024

Another study used smartphone geolocation data to measure face-to-face interactions among workers at various Silicon Valley firms. As a means of control, budgets measure performance against planned targets, influencing employee behavior. Instead, companies should use metrics other than budget targets for rewards.

Management 111

Management Interactive Measurement Marketing 111

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Sisense

NOVEMBER 23, 2020

Marketing needs quantitative metrics to justify every dollar they’re spending, the return they’re getting, and the revenue generated, so it’s one of the best examples of why you need a data-driven, evidence-based decision making culture within an organization,” he explains. “For The changing role of the data professional.

Analytics 98

Analytics Data-driven Marketing Reporting 98

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

O'Reilly on Data

MAY 11, 2020

It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. And like a lot of near-future SciFi, it’s remarkably prescient.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190