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Types of business strategy

IBM Big Data Hub

In today’s business environment, regardless of the product or service, leaders must develop a well-honed business strategy. A successful business strategy must clearly define an organization’s objectives, decision-making processes and long-term business goals.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. You need a well-articulated strategy for your marketing campaign to be successful.

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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

All those invoices have reams and reams of valuable data that you can use to create reports, forecasts and direct management decisions. You’re looking for the product rather than the product’s advertising finding its way to you first. Why Are We so Focused on Data Strategy? But think about it.

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Getting Started With Incremental Sales – Best Practices & Examples

datapine

A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. But how do you calculate the impact of your promotional strategies? Keep reading to find out!

Sales 176
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6 Ways AI is Transforming Marketing Forever

Smart Data Collective

You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Marketing requires multiple approaches to succeed, so while you should stick with the things you’ve been doing successfully, you’ll also want to include artificial intelligence (AI) in your current strategy.

Marketing 110
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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

This isn’t just valuable for the customer – it allows logistics companies to see patterns at play that can be used to optimize their delivery strategies. Influential brands including Apple, Nokia, and Johnson & Johnson are placing a strong focus on data-driven solutions to improve their customer experience strategy.

Big Data 275
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Redefining clinical trials: Adopting AI for speed, volume and diversity

IBM Big Data Hub

In this chapter of the IBM series on clinical trial innovation, we spotlight key strategies for boosting recruitment speed, helping to ensure diversity, and harnessing digital advancements. It’s crucial to evaluate the feasibility of trials and refine protocols using evidence-based strategies.