Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. This CEO metric checks to see if a company can cover its current liabilities using its current assets. What is a CEO KPI?

Metrics 106

Metrics KPI Dashboards Advertising 106

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. These three statements are data rich and full of financial metrics. The Fundamental Finance KPIs and Metrics – Cash Flow. Current Ratio.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

APRIL 12, 2023

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. In November, while running an advertising campaign that cost $1,500, the retailer sells $20,000 worth of ethical sweaters online. What Are Incremental Sales?

Sales 176

Sales KPI Metrics Cost-Benefit 176

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. Best Digital Metrics: Own Existences/Strategies. this is a non-trivial challenge.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Jet Global

JUNE 5, 2020

An insurance Key Performance Indicator (KPI) or metric is a measure that an insurance company uses to monitor its performance and efficiency. Insurance metrics can help a company identify areas of operational success, and areas that require more attention to make them successful.

Insurance 59

Insurance Metrics Reporting KPI 59

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI).

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The key is the immediately adjacent part. The BFF metric you find should not be one that is very far away.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

FineReport

JUNE 14, 2023

Key Performance Indicators (KPIs) serve as vital metrics that help measure progress towards business goals. To effectively monitor and analyze these metrics, businesses utilize KPI reports. Measurement: A comprehensive leads KPI encompassing leads from all channels.

KPI 52

KPI Reporting Key Performance Indicator Sales 52

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. Always do this!

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

datapine

OCTOBER 29, 2021

Tracking relevant key performance indicators weekly will improve the decision-making process while keeping every relevant stakeholder engaged with the data. This is an important metric to monitor weekly as it lets you understand if your cost goals are actually in line with what is feasible. click to enlarge**.

Interactive 220

Interactive Reporting Dashboards Metrics 220

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

datapine

APRIL 9, 2019

By leveraging HR KPIs (Key Performance Indicators), which are measurements that enable businesses to track very specific areas of human resources-related data, companies like yours can continuously and consistently improve their HR capabilities. Also, problems can be handled before they negatively affect the organization.

Reporting 155

Reporting Dashboards Metrics Cost-Benefit 155

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. But it is not a key performance indicator. I love bounce rate.

Marketing 166

Marketing Metrics Advertising Measurement 166

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

Measurement 130

Measurement Digital Transformation KPI Metrics 130

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. The qualitative surveys measuring unhappiness went down even more than before. Metrics matter. You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

FineReport

MAY 25, 2023

An HR dashboard functions as an advanced analytics tool that utilizes interactive data visualizations to present crucial HR metrics. Its primary objective is to enhance the HR department’s recruitment processes, optimize workplace management, and improve overall employee performance. What is an HR Dashboard?

Dashboards 52

Dashboards Metrics Cost-Benefit Key Performance Indicator 52

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results? 4) Improve Operational Efficiency.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Social Media Performance Analysis.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Your business is now humming on all three of the initial key things you need to do for acquisition, behavior and outcome. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

MAY 16, 2019

By working with relevant key performance indicators (KPIs) and data dashboards , you’ll be able to track, monitor, and measure your most valuable business insights in a way that is clear, concise, and digestible, pulling from past, present, and predictive data. Transform your most valuable data into actionable insights.

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. In turn, that will help you figure out where and how much to dig to understand performance.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). And yes, finally, there is the problem of measurement. How to measure (success)?

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

JULY 15, 2014

digital performance. It also handy explanations of the metrics, with key context where necessary. is yearning for some segmentation, or at least for some comparisons of current performance to past performance for context. The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc.,

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Looking at total digital advertising spent and the revenue. d) What KPIs, if measured, will help them reach their goals?

Dashboards 146

Dashboards Visualization Sales Metrics 146

datapine

FEBRUARY 23, 2023

It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. The metrics are different and useful independently, but together, they tell a compelling story.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

JUNE 4, 2012

Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!). Underneath that performance for your individual keywords, again in an easy to understand layout. But there is also a tool reason.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Consider that Display advertising is a tiny part of your budget. Conversion Rate obviously is a fine metric.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

AUGUST 22, 2022

and sometimes the dice does not roll your way when you measure impact. To ensure clear focus, clear postmortems and clear accountability, I recommend identifying one single solitary metric as the Success KPI for the initiative. Creating a performance Success KPI for a brand campaign is a particularly common, and heartbreaking, mistake.

KPI 105

KPI Metrics Measurement Marketing 105

Occam's Razor

OCTOBER 19, 2010

You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue. Mongoose Metrics ~ ifbyphone. Web Analytics or Google Analytics or Piwik. LivePerson.

Analytics 135

Analytics Testing Measurement Optimization 135