Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

OCTOBER 29, 2021

1) What Is A Weekly Report? 2) Why Are Weekly Progress Reports Important? 3) Weekly Report Templates & Examples. 4) Top Elements Of A Weekly Performance Report. This is where interactive weekly reports come into the picture. Your Chance: Want to build great weekly status reports on your own?

Interactive 220

Interactive Reporting Dashboards Metrics 220

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

datapine

FEBRUARY 4, 2020

An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. In turn, that will help you figure out where and how much to dig to understand performance.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Sisense

JUNE 22, 2021

According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. We add a channel or take away a channel to a specific segment to measure the impact that it has and overall response. So the idea is to devise small test cases.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Looking at total digital advertising spent and the revenue. d) What KPIs, if measured, will help them reach their goals? How much context they already have.

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

AUGUST 11, 2015

Standard reports stink. Custom reports rock! Why would a report created for everyone work for the special someone that you are? Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Social Media Performance Analysis. Seven more!

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. However, not all key financial performance indicators are directly shown in the standard reporting and require some calculating.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

JANUARY 31, 2017

That's the difference between someone who reports data to someone who drives change in behavior. Great question… This last piece of data, how much video advertising's influence has changed between 2013 and 2015 in the individual making their final choice, is killer. We have it handy, we'll use it.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. Most of the time when I look at the dashboards and reporting efforts in companies, they are usually obsessed with one of these pieces or maybe even a couple. Now measure like crazy!

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

APRIL 9, 2019

Furthermore, frequent reporting through HR analytics tools helps companies uphold their business culture, attract and retain employees, and provide them with invaluable knowledge while offering the astute ability to perform at their best potential. Exclusive Bonus Content: Learn more on monthly and annual HR reports!

Reporting 155

Reporting Dashboards Metrics Cost-Benefit 155

Juice Analytics

MARCH 1, 2021

key performance indicators (a.k.a Managers want a barometer of performance, a hammer to use on their subordinates, and a straightforward quantification of their business. Measures that track final outcomes like revenue or total customers don’t give you much time to react or guidance about what to do next.

Metrics 98

Metrics Scorecard Key Performance Indicator Dashboards 98

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

FineReport

DECEMBER 29, 2021

Dashboard metrics tool tracks key performance indicators to monitor marketing activities over time and across various channels. It uses a performance metrics dashboard. There will be no more sifting through reports to find the information you need. The time to hire is an essential measure in recruitment.

KPI 52

KPI Metrics Dashboards Key Performance Indicator 52

Occam's Razor

JULY 15, 2014

Yes, it does summarize data from many reports into one. The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., They should get a handful of numbers/charts (ideally identified upfront by the Digital Marketing and Measurement Model – DMMM) and they should get your brain in a box.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

FineReport

MAY 25, 2023

With a plethora of HR key performance indicators (KPIs), the aim is to transition from mere reporting to leveraging analytics effectively. An HR dashboard serves as a business intelligence tool empowering Human Resource teams to monitor, analyze, and present HR key performance indicators (KPIs).

Dashboards 52

Dashboards Metrics Cost-Benefit Key Performance Indicator 52

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. ACT goals were set imprecisely.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

datapine

MAY 16, 2019

While there’s no quickfire solution or definitive answer to this question, we can say that investing in data-driven solutions, reporting tools , and leveraging the power of restaurant analytics will help you succeed in this most cutthroat of industries. Monitor , measure and track your performance with interactive KPIs.

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

AUGUST 11, 2014

You can use the standard Channels report, or you can create a custom report. I'll show just the standard reports directly from GA for rest of this post. Almost always your efforts to apply custom or standard attribution models will show up in tables and graphs that measure conversions/outcomes. Always do this!

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

MAY 19, 2014

Why not just measure Profit?" " That is right, we will measure it. I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). Dare I say, a key performance indicator. It should be immediately adjacent.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. And… they have many reports!

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 24, 2016

It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. They base all computations in their standard reports on an awfully silly thing called last-click. Most of you already measure the heck out of this. (If I love this report.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

datapine

FEBRUARY 23, 2023

It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. It also becomes difficult to label the pie chart, and valuable online dashboard /reporting real estate is often wasted in the process.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

OCTOBER 19, 2010

I consider it my business as a web analyst, to report on how well the site is being indexed, keywords it is showing up for (but not getting clicks for), changes in trends for impression share and clicks on search engines (via the brand spanking new Google Webmaster Tools report) etc. of these three tools: ~ Yahoo! You may not.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

SEPTEMBER 30, 2019

Not to mention, 72% of companies report that their enterprises are regular to heavy users of social media data to improve customer relationships. This helps create a stable backbone for your company’s management reports that daily business operations rely on for insight and guidance. Define Objectives. Continuously Gather Data.

Data-driven 73

Data-driven Key Performance Indicator Big Data Advertising 73

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. But it is not a key performance indicator. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). " Right-time. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. This CEO metric is used to measure how much money a company generates from its ongoing operations. The ROE CEO KPI can help track this performance.

Metrics 106

Metrics KPI Dashboards Advertising 106

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). Maybe, maybe not.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86