Smart Data Collective

JUNE 25, 2021

In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. Key performance indicators are the most crucial metrics that serve as a compass for navigating the path forward on every marketing road map.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. 2: Facebook and Direct Response/Traditional Advertising. #3:

Advertising 165

Advertising ROI Metrics Marketing 165

Jet Global

JUNE 5, 2020

An insurance Key Performance Indicator (KPI) or metric is a measure that an insurance company uses to monitor its performance and efficiency. Insurance metrics can help a company identify areas of operational success, and areas that require more attention to make them successful. What Is an Insurance KPI?

Insurance 59

Insurance Metrics Reporting KPI 59

FineReport

JUNE 14, 2023

Key Performance Indicators (KPIs) serve as vital metrics that help measure progress towards business goals. To effectively monitor and analyze these metrics, businesses utilize KPI reports. These reports assist companies in achieving their business objectives by identifying strengths, weaknesses, and trends.

KPI 52

KPI Reporting Key Performance Indicator Sales 52

datapine

JUNE 3, 2019

That’s where recruitment metrics come in. By utilizing recruiting KPIs presented through the medium of visual and interactive HR dashboards , it’s possible to use recruitment metrics to better interpret and evaluate a variety of talent acquisition factors that aid in hiring processes. What You Can Learn From Recruitment Metrics.

Metrics 210

Metrics Dashboards KPI Measurement 210

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. This CEO metric checks to see if a company can cover its current liabilities using its current assets. What is a CEO KPI?

Metrics 106

Metrics KPI Dashboards Advertising 106

FineReport

DECEMBER 29, 2021

Metrics dashboards enable you and your team to track the effectiveness of various tactics, campaigns, and processes. These KPI metrics are critical data to analyze and evaluate a company’s sales, human resources, and marketing, and operational activities. Dashboard metrics from FineReport. What is dashboard metrics.

KPI 52

KPI Metrics Dashboards Key Performance Indicator 52

datapine

APRIL 9, 2019

Furthermore, frequent reporting through HR analytics tools helps companies uphold their business culture, attract and retain employees, and provide them with invaluable knowledge while offering the astute ability to perform at their best potential. Exclusive Bonus Content: Learn more on monthly and annual HR reports!

Reporting 155

Reporting Dashboards Metrics Cost-Benefit 155

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Consider that Display advertising is a tiny part of your budget. Conversion Rate obviously is a fine metric.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The key is the immediately adjacent part. The BFF metric you find should not be one that is very far away.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

AUGUST 11, 2015

Standard reports stink. Custom reports rock! Why would a report created for everyone work for the special someone that you are? Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Social Media Performance Analysis.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. These metrics are super lame because. Sounds better right?).

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 127

Reporting Analytics Metrics Advertising 127

FineReport

MAY 25, 2023

An HR dashboard functions as an advanced analytics tool that utilizes interactive data visualizations to present crucial HR metrics. Its primary objective is to enhance the HR department’s recruitment processes, optimize workplace management, and improve overall employee performance. What is an HR Dashboard?

Dashboards 52

Dashboards Metrics Cost-Benefit Key Performance Indicator 52

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is expensive from a systems/platforms/data processing/data reporting perspective. It is a really good metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

IBM Big Data Hub

MARCH 29, 2024

Generating repeat business is critical: McKinsey’s report on customer acquisition states (link resides outside of ibm.com) that companies need to acquire three new customers to make up the business value of losing one existing customer. They should track how many customers they have at the beginning and end of the period.

Strategy 58

Strategy Cost-Benefit Key Performance Indicator Marketing 58

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Reporting/dashboards were terribly created ( CDPs anyone? ). Metrics matter. What do you think happened? Another issue. Humans are pavlovian.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Don't believe me? But it gets worse.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JULY 15, 2014

digital performance. It also handy explanations of the metrics, with key context where necessary. is yearning for some segmentation, or at least for some comparisons of current performance to past performance for context. Yes, it does summarize data from many reports into one. And now, pull back.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2. Inform Me.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. After all you spent so much time on collection, reporting and analysis. Yes, cost per click is metric. Focus on Economic Value from your search advertising. It is hard to do.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

datapine

MAY 16, 2019

While there’s no quickfire solution or definitive answer to this question, we can say that investing in data-driven solutions, reporting tools , and leveraging the power of restaurant analytics will help you succeed in this most cutthroat of industries. Monitor , measure and track your performance with interactive KPIs.

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. " Boom!

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Looking at total digital advertising spent and the revenue. Unlike early predecessors, they give presenters the ability to engage audiences with real-time data.

Dashboards 146

Dashboards Visualization Sales Metrics 146

datapine

FEBRUARY 23, 2023

It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. The metrics are different and useful independently, but together, they tell a compelling story. They lose presentation value after six segments.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. That's the difference between someone who reports data to someone who drives change in behavior. It can be any of the numerous brand metrics avilable to us. You're not just talking about raw reach, raw views, raw acquisition metrics.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

MARCH 7, 2016

(Of course, measure that using the four best social media metrics !) There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

JANUARY 21, 2009

How about this… Rather than measuring membership sign ups why not wait 30 days and look at the Recency report for Visitors that came to the site as a result of that campaign? Super Sweetness: Combine looking at the Recency report with the Loyalty (Frequency) report (below) and you have a gold mine of insights.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

OCTOBER 19, 2010

I consider it my business as a web analyst, to report on how well the site is being indexed, keywords it is showing up for (but not getting clicks for), changes in trends for impression share and clicks on search engines (via the brand spanking new Google Webmaster Tools report) etc. Mongoose Metrics ~ ifbyphone. You may not.

Analytics 135

Analytics Testing Measurement Optimization 135