Occam's Razor

JULY 6, 2015

I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them! There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. Thing One.

Measurement 158

Measurement Marketing Metrics Strategy 158

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 78

Marketing Technology Advertising ROI 78

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. Social Media Marketing.

Data Analytics 134

Data Analytics Analytics Advertising Big Data 134

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

FineReport

MAY 9, 2023

A digital marketing report is essential for any business that wants to generate new customers and sales. A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Marketing, sales, and financial management would be impossible without reports.

Reporting 52

Reporting Marketing Advertising Metrics 52

IBM Big Data Hub

DECEMBER 14, 2023

There has been a lot of recent discussion around the business value of environmental, social and governance (ESG) reporting, and the degree to which it relates to financial performance and other measures of business value. What are the key takeaways from this?

Cost-Benefit 66

Cost-Benefit Advertising ROI Business Objectives 66

datapine

JULY 26, 2022

A small business dashboard is an all-in-one analysis tool that provides real-time access to various KPIs related to marketing, finances, customers, and others. Running a successful organization entails dealing with several operational and strategic aspects for various departments including sales, finances, HR, and marketing, among others.

Dashboards 151

Dashboards KPI Metrics Sales 151

Smart Data Collective

DECEMBER 20, 2019

Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better. Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article. Here’s why.

Big Data 61

Big Data Marketing ROI Machine Learning 61

Smart Data Collective

MAY 28, 2022

This is a stunning ROI. The ROI of data-driven initiatives is very high, which helps companies improve their profitability. You can use data analytics dashboards on your digital advertising platforms to focus on the best converting traffic, such as the PPC keywords that drive the most sales. The average company receives $10.66

Data Analytics 107

Data Analytics Analytics Data mining ROI 107

CIO Business Intelligence

MAY 9, 2023

The better way The second and better way to approach the problem of IT value is to measure the effectiveness of the IT operation. The advertising department is routinely measured on whether it is increasing corporate sales. Marketing must assure top management that its brand positioning is the best for the company.

ROI 52

ROI Sales Measurement Advertising 52

Smart Data Collective

JANUARY 30, 2023

Desperate times call for smart measures, which we’ve discussed and decided to present to you. When used appropriately, it can significantly improve your overall ROI. The mixed reality market will grow at a 77% CAGR by 2028. A looming recession and the Great Resignation are other factors strongly impacting the landscape.

Software 98

Software Strategy Testing Advertising 98

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Jet Global

JANUARY 11, 2021

A real estate Key Performance Indicator (KPI) or metric is a quantifiable measure used to assess the performance of a business in the real estate industry. With real estate being one of the largest industries in the world, it should come as no surprise that most market participants use real estate KPIs. What is a Real Estate KPI?

Metrics 98

Metrics Reporting KPI Key Performance Indicator 98

Smart Data Collective

JUNE 14, 2022

Your key demographic will likely have a particular need for what you are offering and so you need to market your business in a way that caters to that particular group. Think TikTok marketing for the Y2K generation, or LinkedIn messaging if your services are business to business. Use Data Mining to Hone Your Content Creation Skills.

Big Data 105

Big Data Data mining Metrics Sales 105

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

Measurement 125

Measurement Digital Transformation KPI Metrics 125

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. Nobody likes feeling manipulated in any way, shape, or form. Correlating Causation. Poor decision-making.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

AUGUST 25, 2020

The market for AI technology was $39.9 Take measure of your advertising ROI and web traffic with Google Analytics. Analytics can be integrated with Google Ads to give you the best chance of reaching your desired customer base via web-based advertising. billion last year. It is growing at a phenomenal pace of 42.2%

Advertising 49

Advertising Software Forecasting Cost-Benefit 49

FineReport

APRIL 26, 2021

There is an old saying in the marketing industry: “I know that half of the advertising costs are wasted, but I don’t know which half is wasted.” ” Today’s marketers still face this problem. That said, marketing reports are extremely important. What is a Marketing Report? Free Download.

Reporting 97

Reporting Marketing Advertising Metrics 97

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns.

Metrics 219

Metrics KPI Strategy ROI 219

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., automated retirement portfolio rebalancing and maximized ROI).

Cost-Benefit 300

Cost-Benefit Advertising ROI Machine Learning 300

datapine

OCTOBER 10, 2019

And if you’re looking to make a dashboard to outline return on marketing investment (ROMI), your visualizations, design, and metrics would be very different from those featured in a marketing channel engagement report. Looking at total digital advertising spent and the revenue. Marketing CMO example.

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Assists incentivizes the right behavior by your marketers.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

CIO Business Intelligence

MAY 1, 2024

Ready to roll It’s shorter to make a list of organizations that haven’t announced their gen AI investments, pilots, and plans, but relatively few are talking about the specifics of any productivity gains or ROI. What are you measuring? That’s a lot of money if you want to go across the organization,” she says.

Cost-Benefit 136

Cost-Benefit Metrics Insurance Measurement 136

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Does Facebook advertising really work better than TV? The Step Change Marketing Obsessions List. if you double your impact.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Assisted Conversions: Smarter Marketing Impact Attribution. Affinity & In-Market Segments: Understand Your People Better. You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. But nothing magical had come to me.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. What sites are visited by: Men who are in the market for engagement rings. Unachievable things seem achievable and are being polished into shiny resolutions.

Analytics 99

Analytics IT Statistics Metrics 99

datapine

MARCH 18, 2020

Here, we explore the meaning and value of social reporting plus the value of a social media marketing report , as well as the tools you need to get the job done properly – starting by considering what these reports are and their role in today’s hyper-connected business world. Exclusive Bonus Content: Take Full Advantage of Social Platforms!

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 78

Marketing Data Analytics Analytics Interactive 78

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Joseph Boisseaux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

MAY 15, 2021

Artificial intelligence is redefining the marketing profession. A growing number of companies are starting to utilize AI to get more out of their marketing budget. One of the many marketing disciplines that is changing due to AI developments is SEO. Some of the reasons are listed below.

Advertising 89

Advertising Optimization Marketing Strategy 89

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141