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How Data Technology Disrupts Facebook Advertising At Its Core

Smart Data Collective

We have talked about some of the biggest ways that big data has influenced the field of marketing. One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. What makes up a Facebook ad?

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Machine Learning Is A Critical Element of Modern SMS Marketing

Smart Data Collective

SMS marketing is one of the most widely used forms of marketing. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. How is machine learning relevant to SMS marketing? They also record usage statistics. What’s machine learning?

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel).

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool. Identifying the problem.

Marketing 362
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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

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What Everybody Ought To Know About BI For Marketing

FineReport

The digital marketing era is coming. Marketing has become a data-driven industry that requires fast data processing and intuitive demonstration. Social media, email, web-based advertising brings numberless data to companies. How does BI benefit marketing? What does BI do for marketing? Empower the marketers.