Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? In our in-flight optimization journey thus far, we have worked to identify signals that are believable, and identifying at which point they become believable (ex: statistically significant). The benchmark for the beautiful metric AVOC is 15.3%. Here’s an example.

Analytics 131

Analytics Scorecard Strategy Testing 131

DataRobot

APRIL 20, 2021

This includes the basics: Computing summary statistics on each feature Measuring associations between features Observing feature distributions and their correlation with the predictive target Identifying outliers. Binary classification models are often optimized using an error metric called LogLoss.

Measurement 52

Measurement Visualization Advertising Metrics 52

datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. The right product performance metrics will give you invaluable insights into its health, strength and weaknesses, potential issues or bottlenecks, and let you improve it greatly.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. Clever Amazon tying its online advertising with a competitor's offline advertising. Sometimes it all works together.

Measurement 128

Measurement Analytics Advertising Marketing 128

Data Science 101

OCTOBER 31, 2019

Additionally, this will enable an organization to utilize resources optimally and enhance the customer’s experience. The models created using these algorithms could be evaluated against appropriate metrics to verify the model’s credibility. The choice of these metrics depends on the nature of the problem. Regression.

Data mining 77

Data mining KDD Data Science Forecasting 77

FineReport

DECEMBER 29, 2021

Metrics dashboards enable you and your team to track the effectiveness of various tactics, campaigns, and processes. These KPI metrics are critical data to analyze and evaluate a company’s sales, human resources, and marketing, and operational activities. Dashboard metrics from FineReport. What is dashboard metrics.

KPI 52

KPI Metrics Dashboards Key Performance Indicator 52

The Unofficial Google Data Science Blog

JUNE 30, 2016

Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. Identification We now discuss formally the statistical problem of causal inference. We start by describing the problem using standard statistical notation. For a random sample of units, indexed by $i = 1.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. The Advertising Ecosystem: Passive Consumption. The Advertising Ecosystem: Passive Consumption. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Over 90% of advertising is passive consumption.

Advertising 117

Advertising Metrics Measurement Insurance 117

AWS Big Data

DECEMBER 7, 2023

In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. In this post, we walk through an example of how a quick service restaurant (QSR) coffee company (Coffee.Co) would set up a POC with a connected TV provider (CTV.Co) to determine the success of an advertising campaign. and CTV.Co

Measurement 92

Measurement Advertising Testing Data-driven 92

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). The entire online experimentation canon is filled with landing page optimization type testing. People have become Gurus hawking it.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. The end goal is to recommend an optimal mix for your marketing budget. Step 1: Optimal Metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

MAY 4, 2010

And just because you don't like something… how should I put it so you'll understand… oh let's try this… you not liking something is not a statistically significant sample of data ! Now I love adblock as much as the next guy and wish advertising (especially Display) were more relevant. Be different.

Testing 112

Testing Advertising Marketing Measurement 112

datapine

MAY 16, 2019

A sobering statistic if ever we saw one. In today’s hyper-connected digital landscape, it’s possible to collect, organize, and present every single fragment of information – from wait time to staff performance and menu optimization – in a way that will help your restaurant evolve and improve on a continual basis.

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

datapine

FEBRUARY 23, 2023

2) Charts And Graphs Categories 3) 20 Different Types Of Graphs And Charts 4) How To Choose The Right Chart Type Data and statistics are all around us. It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Where to do display advertisements to ensure you get in front of men considering proposing to their girlfriends (or boyfriends)? For sites that rely on advertising, the data used by advertisers must be as. In May 2010 (!).

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

JUNE 23, 2019

Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. All you need to know, for now, is that machine learning is a field of artificial intelligence that uses statistical techniques to give computer systems the ability to learn based on data by being trained on past examples.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

APRIL 16, 2019

Such decisions involve an actual hypothesis test on specific metrics (e.g. Often, an established product will have an overall evaluation criterion (OEC) that incorporates trade-offs among important metrics and between short- and long-term success. The metrics to measure the impact of the change might not yet be established.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Occam's Razor

JULY 1, 2013

But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. Sadly this graph only reflects optimization of the local maxima. This statistic describes the percentage of time that your ad is triggered. Your users are happier. Most likely yes.

Marketing 135

Marketing Statistics Strategy Consulting 135

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. Bank of America everything. Those are big ones. A mobile device!)

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. We still live in an world where we are optimize for single visit sessions. No, you are smarter than that.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

datapine

SEPTEMBER 4, 2023

Big Mac burger represents a standardized product that includes input costs from various areas, such as agricultural commodities (beef, bread, lettuce, cheese), labor (blue and white collar workers), advertising, rent, and real estate costs, transportation, etc., and therefore is representative of the general state of the local economy.

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264

Alation

JANUARY 27, 2022

Analytics can help a business improve customer relationships, optimize advertising campaigns, develop new products, and much more. Optimize Processes and Improve Efficiency. An example of this is by optimizing resource use. Users also have access to data lineage, statistical information, and numerical graphs on the data.

Data Governance 52

Data Governance Analytics Cost-Benefit Data-driven 52

Jet Global

APRIL 5, 2021

Financial modeling involves combining key accounting, finance, and business metrics to build an abstract representation, or model, of a company’s financial situation. Aside from budgeting and forecasting, the FP&A team is also tasked with decision-making support and special projects such as market research and process optimization.

Modeling 98

Modeling Forecasting Metrics Finance 98