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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. New advances in data technology have been especially beneficial for marketing.

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Using Data-Driven Lean Thinking to Optimize Business Processes

Smart Data Collective

Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Lean Thinking and Big Data Can Be Merged for Superior Decision-Making.

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HR Analytics is the Basis of New Workforce Management Software

Smart Data Collective

Data analytics technology has helped many employers boost productivity and increase employee morale. billion on HR analytics by 2024. The sudden interest in data analytics in the human resource management profession are obvious. Data Analytics in the HR Field is More Important than Ever.

Software 130
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Ethical Considerations with Data-Driven Employee Monitoring

Smart Data Collective

There are many reasons big data has become a double-edged sword for businesses. Many companies are using data analytics to monitor their employee productivity and other behavior. It can be even more beneficial than using big data for recruiting. This is an area where big data can help immensely.

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Become More Data-Driven by Evolving Analytics Workloads

CIO Business Intelligence

Data-driven organizations understand that data, when analyzed, is a strategic asset. Organizations are expected to experience 30-40% data growth annually , which creates greater data protection responsibility and increases the data management burden. Cloudera and Dell Technologies for More Data Insights.

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Benefits of Using Analytics to Optimize Your Telemarketing Strategy  

Smart Data Collective

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Generate More Qualified Leads.

Strategy 102
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The Importance of Analytics in Digital Marketing

Smart Data Collective

Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies?

Marketing 106